Experienced in dealing with regional retailers and resellers, ITE will be involved in the distribution of Sage Software’s ‘Peachtree’ accounting software range and ‘ACT!’ contact and customer management solution across the Middle East.

Under the terms of the contract, ITE will handle all distribution activities for both products — from launches, stocking of supplies, in-store merchandise, product display, to appointment and development of resellers. In line with this, the company has committed to bringing forward the excellent features of ‘Peachtree’, including its ability to project cash flow through cash management tools, multi-year reporting, trend analysis, easier payroll management, real-time alerts, and streamlined time and expense tracking. Designed to address companies’ contact and customer management needs, ‘ACT!’ helps improve marketing effectiveness to attract new customers. “Forging strategic collaborations with competent companies with whom we can nurture healthy business relations that benefit the partners and the market as a whole has always been a part of our business approach,” said Vikram Suri, Managing Director, Sage Software.