Emirates NBD launches game to improve financial literacy

Through its engaging and informational interface, Banki will target the nation's youth to become economically aware at a young age and consider careers in the banking and financial services sector.

Emirates NBD has launched an edutainment mobile game, Banki, to promote financial literacy in the UAE. Through its engaging and informational interface, Banki will target the nation's youth to become economically aware at a young age and consider careers in the banking and financial services sector.

Divided into five sections, Banki will allow users to play games that help them understand the concept of savings, trading, financial transactions and digital banking; learn the basics of banking products, financial services, stock markets and economics; build a customised financial profile; get information on Emirates NBD's internships, career fairs and employment processes: and hone their skills in resume building, interviewing, communication and presentations.

Husam Al Sayed, group chief human resource officer at Emirates NBD, said: "With the launch of Banki, we aim to communicate the benefits of being financially literate at a young age to the next generation of customers. The mobile simulation game combines both an educational and entertainment quality that captures the essence of what engages a young audience today. Whether you're eight or 18, we believe Banki will be a fun and valuable experience for each and every player."

"By directly engaging with the youth on a custom-built platform that is accessible to them on their smartphones, Emirates NBD will be reaching out to young Emiratis who can be recruited into our workforce. As the largest bank in the UAE, we have a long-term commitment to supporting the UAE government's Emiratisation efforts and remain focused on building a strong nationalised workforce filled with Emirati leaders," added Al Sayed.

Available on both the Google Play and Apple stores, the game can be downloaded for free on either operating system and be used by registering with an e-mail ID.
Banki fulfils two of Emirates NBD's core commitments of fostering financial literacy in the UAE and reinforcing its Emiratisation strategy and is the first of its kind to be launched by a UAE bank.

In its efforts to recruit Emirati talent, Emirates NBD has adopted an ambitious Emiratisation strategy that runs a series of employment training programmes which reflect the bank's commitment to nurturing young Emirati talent. Under its Al Misha'al programme, the programme inducts high school graduates into the bank following three months of training in various job-related subjects such as banking operations, branch automation and customer service, among others.

- business@khaleejtimes.com