Dubai - KT Business has broken the mould of a traditional business section by putting readers' needs first
Published: Thu 23 Feb 2017, 11:50 AM
Last updated: Thu 23 Feb 2017, 6:47 PM
Even though we say so ourselves, for an insightful view of the business world, there's no better place than the Khaleej Times Business Section.
If we were to sum up the premise of the business section in one phrase, it would be: local insights, regional outlook, global perspective - with distinction.
Forgive us for saying that we are a Business Section that does not target the business reader. At least not the business reader in the traditional sense of the word.
WE'RE DIFFERENT- A Business Section that goes beyond business
- We demystify jargon and present real news
- We package news in appetising bites
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Because there are no business readers - only readers. Like you.
Our approach to Business news isn't business-to-business. It's business-to-consumer, in a way that encourages debate, stimulates thought, and motivates action.
While precious column space and newsprint in traditional business sections continue to be dedicated to the (largely non-existent) nerdy reader with a fixated mindset and ideas about what a Business Section should and should not cover, we have moved on.
There is no doubt in our minds that our primary, secondary and tertiary responsibilities revolve around our reader. To paraphrase Bryan Adams, 'Everything we do, we do it for you'.
While deciding about what should make the cut for the columns of the Business Section, we have only one consideration - it's you, the reader. The one filter that every piece of news in the KT Business Section has mandatorily got to pass through is this: Will it inform, educate, entertain and engage the reader?
Only after a piece successfully passes that existential filter do we fret about how can we present it in a way that stimulates the thought-process. With every piece we publish, an attempt is made to be different from the plain-vanilla coverage that newspapers, especially in this part of the world, have been guilty of.
We ask ourselves: Why should business news be boring? Who says headlines must necessarily be formal? Why should a reader have to read a paragraph thrice or refer to a dictionary of acronyms to understand the gist of a story?
Whether it is giving conversational headlines or presenting the story in an info-graphic format, using crafty design elements or ditching mundane acronyms, bringing the news alive for our readers is what we aim to do with every bit and byte of information and data that we present.
As our regular readers will know, we have been breaking the mould often and have attempted to make the Business Section a lot more refreshing.
Be it assigning a dedicated weekly section to local, regional and international startups, profiling women entrepreneurs, tracking the mood of the mercurial local property market, gauging the pulse of the global investor, or providing an overview of the dynamic advertising and marketing industry in the region, the KT Business Section has aspired to keep our readers aware and informed of the latest trends that impact our lives and businesses.
The Khaleej Times Business Section is, of course, the ideal platform for brands and corporates to reach out to an impassioned audience that is intellectually affluent and cerebrally provoked.
It is a forum for business practitioners, thought-leaders, economists, marketing professionals and technologists to discuss, debate and communicate their learning and opinions to keep our readers ahead of the curve, always.
SMART CASUAL ONLY: WHAT MAKES THE CUT IN OUR BUSINESS PAGES
We have broken the mould of a traditional business section by putting readers' needs first
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KT Business Section has led the charge by introducing weekly special pages on key sectors
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