Vsun appoints KGT as UAE distributor, unveils Capture

Dubai — Vsun, the global manufacturer of smartly priced new-generation smartphones, has appointed Kefayat General Trading (KGT) as its UAE distributor, to expand its footprint in the booming UAE market. KGT is a renowned master distributor with an extensive network in the UAE. Vsun’s partnership with KGT gives it a wider access to the UAE market through KGT’s micro distribution network.

The announcement coincides with the launch of Vsun’s Capture smartphone, a revolutionary selfie phone (with a five-inch IPS revolutionary screen and 13MP/5MP dual auto focus camera), which was sold out in two days after its launch in the UAE.

Haitham Kalakesh, CEO, Vsun GCC and Africa, said: “Our new partnership with KGT is critical to our strategy of making an impact in the UAE market, since it is our home market and also a window to the Middle East. We are confident that the local expertise, wide reach and loyal clientele of KGT will enable us to dramatically boost the sales of our stylish, new-generation products.”

Swithin D’Silva, Vsun’s regional director, commented: “KGT enjoys an impeccable reputation in the UAE. The business revolving around our products through KGT almost doubled over the past few months, driven by a vibrant smartphone market and strategic channel management. We are extremely upbeat about the results of our partnership with KGT.”

Vsun’s aggressive push into the UAE market coincides with the recently launch of its next-generation selfie camera smartphone ‘Capture’. The new phone is powered by Android 5.0 Lollipop, and the features include five-inch IPS Display,1.3GHZ Quad core processor, 8GB ROM + 1GB RAM, 13MP Auto Focus Rear Camera 5MP Front camera, 3G/Edge, Bluetooth, Wi-Fi, 32GB expandable memory and dual Sim cards.

The use of smartphones has been rising dramatically in recent years in the UAE, and 61 per cent of handsets registered on the UAE telephone networks in the fourth quarter of 2014 belonged to this category, according to data released by Telecommunication Regulatory Authority (TRA).

VSUN is among the new entrants the Middle East, Africa and CIS markets with its ‘advanced and cool’ smartphones and tablets. Recently, VSUN was declared winner of the Editor’s Choice ‘Smartphone Brand with Fastest Growing Retail Reach’ at the 9th edition of the prestigious VAR COC (Choice of Channel) Awards held in Dubai.

The ‘Smartphone Brand with Fastest Growing Retail Reach’ award recognised Vsun as a rapidly emerging brand that has launched multiple models of smartphones specifically targeting the Middle East, Africa and CIS markets and has set in motion aggressive expansion strategies across markets, including Egypt and Saudi Arabia.