Saudia Group enters UAE, opens first outlet in Ajman

Faissal Musthafa, Executive Director, Saudia Group, N.K. Musthafa, Chairman, Saudia Group, Rashid Musthafa Abdu, Managing Director, Saudia Group and Salman Musthafa, CEO, at a press conference in Dubai on Wednesday.

Saudia Group, a Qatar-based supermarkets and hypermarkets conglomerate, is entering the UAE market with the opening of Kenz Hypermarket in Ajman.

Offering a wide range of products from food, home and kitchen essentials to apparels and footwear, Kenz Hypermarket comes as a one-stop solution to residents in Ajman. The hypermarket will be located in Hamidiya.

"We are very pleased to venture into the UAE which is an extremely promising market for growth. Our aim is to take our quality food and lifestyle products to a wider expanse of consumers across the region. Our retail operations has seen a steady growth in Qatar of 15 per cent on average and we are positive that UAE, with its vibrant economy and large avenues for hypermarkets, will be a highly opportune market for us. Over the years, we have achieved great success owing to our 1000 strong employees and faithful customers," said N K Musthafa, chairman of Saudia Group of Companies.

"Ajman offers the perfect launch pad for us in the UAE. We are looking at expanding into other Emirates in the near future. Although the country has a large number of supermarkets and hypermarkets, the business potential for department stores here is growing vigorously."

Kenz Hypermarket, Supermarket and Departmental Stores are business units under the umbrella of Saudia Group. The conglomerate has invested Dh80 million into the venture in Ajman. The 160,000 square feet facility offers a variety of products like mobiles, cameras and furniture, cosmetics, luggage, toys along with a wide variety of fast moving consumer goods (FMCG).

Rashid Musthafa Abdu, managing director of Saudia Group of Companies, said: "As a family run business, we are very proud and thankful to have reached such heights. Our expansion plans in the UAE are well underway where, with the opening of Kenz Hypermarket in Ajman, we hope to build strong relations with the country and establish a strong growth here. As a new entrant in the market, we aim to make a mark here and cater to customers for all their needs."

sandhya@khaleejtimes.com