Dubai - Virgin Group founder Sir Richard Branson launches service in the country
Published: Tue 5 Sep 2017, 11:48 AM
Updated: Thu 7 Sep 2017, 8:16 PM
Dubai-based Emirates Integrated Telecommunications Company (EITC) on Tuesday announced the launch of Virgin Mobile service in the UAE.
The Virgin Mobile UAE app, which can be downloaded via the Google Play and Apple App Store, enables customers to hand-pick their own mobile number, custom-make a mobile plan, scan their ID, and have the Virgin Mobile UAE SIM card delivered anywhere in the UAE within an hour, the company said in a statement on Tuesday.
Using the Virgin Mobile UAE app, customers can port their mobile number without visiting a store, track their data and minute usage in real time, search and choose their favourite mobile number and set up monthly spend limits.
EITC launched its du mobile service in the UAE in 2007 which is now subscribed by more than eight millions residents in the UAE.
Osman Sultan, CEO of EITC, said: "We have always worked hard to offer our customers the latest technologies and the best service, and we believe Virgin Mobile's fully digital offering is ushering a new era in connectivity and customer-led service never seen before in the UAE."
Richard Branson, Virgin Group Founder said, "This is a very exciting time for us, and we are proud to announce the launch of the Virgin Mobile brand in the UAE. The digital service that Virgin Mobile is offering is world-class and cutting-edge. We have a fantastic team in place who I believe will make mobile better for customers across the UAE."
"After months of rigorous testing, we bring the first fully digital mobile service to the UAE", said Karim Benkirane, Managing Director of EITC's Virgin Mobile business unit.
"Our team has developed an innovative digital platform to create simple customer-focused solutions. For example, there is no longer the need to go to a shop for your mobile needs, just download the app and you can not only have your SIM delivered, but also manage your mobile plan through the app."
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