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Net effect for Emirati fashion

31 August 2012

Zari O Breesam, a leading UAE fashion house providing stylish modern outfits inspired by Emirati traditions, launched its online portal (http://zariobreesam.com) on Wednesday. The interactive portal allows customers to place orders and buy products online and get them delivered.

The portal allows payment in different currencies while supporting a shopping cart feature that allows buyers to pick products from a large collection displayed on the portal, replicating on-ground shopping experience.

Nazek Al Sabbagh, founder of the home-grown brand says the portal will focus on providing an ‘ideal shopping experience’.

“The launch of this website will come as a great news to our customers from the Gulf who sometimes travel to our shop in Dubai to buy just one item. Now they can do it online through the click of a mouse,” says Nazek.

“We developed the portal in a way that it offers an ideal shopping experience backed by secure payment solutions.” The Zari O’ Breesam collections, Colours of Ramadan, Winter Nights and Hawa Al Bareh which are displayed on the portal offer more than 160 items backed by images.

“Customers can view every single item in detail, as it is worn by a model. In the pilot phase, we have asked our regular clients to try out the website and give us their feedback,” added Al Sabbagh.— news@khaleejtimes.com

 
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