The Ras Al Khaimah Police, in a bid to enhance communication and interaction with the society has created an official account on the popular app Snapchat.
Major General Ali Abdullah bin Alwan Al Nuaimi, Commander-in-Chief of the RAK Police, said the move will help give a boost to security and stability in the emirate.
"It is of great importance to remain in touch with all segments of the society, and enlighten them about the latest developments to provide better services, and more efficiently and instantly attend to people's concerns."
The new account adds to the credibility of the law enforcement bodies here, he added.
"Being closer to the public through a variety of official, legal and transparent channels get the people involved in the process of decision making."
Snapchat has become one of the most popular social platforms online through which people interact, and exchange views and help the police departments concerned do their job as due."
The Ras Al Khaimah Police is to come up with more channels to remain in touch with the society round the clock all the week long, Maj-Gen Nuaimi. Dr. Roua Abdulaleem, pharmacist, said she is very active on snapchat.
"With this new official account, we will be closer to the RAK police , and that will help them provide better services, and be in direct touch with us round the clock."
"Snapchat is very popular here in the UAE," said Dr. Samah Al Azuni, doctor.
"It is actually an added value for the RAK police to be on snapchat and other widely-used social media channels.
Early this year, the RAK police has launched its official account on Instagram, RAKPOLICEGHQ.
"The RAK police already has over 800,000 followers on Twitter, Facebook and YouTube."
"The new account, along with others, will help us reach more people in a short time and enlighten them with our social initiatives and services." Social media has become the fastest channel to reach the public with just one click.
"Up to 800,000 fans are now following the RAK Police from across the country, and they have access to our news, advertisements and campaigns in seconds."
Maj-Gen Nuaimi said number of followers on social media represent 25 per cent of the total population of the Emirate of Ras Al Khaimah.
"We are all set to increase our followers by 15 per cent by the end of this year."
Published: Mon 26 Sep 2016, 4:25 PM
Updated: Mon 26 Sep 2016, 6:27 PM