Prizes worth AED 100 million being given away

Staggering AED 1.2 billion worth of prizes given away since DSF 1996

Prizes offered during the 2009 edition of Dubai Shopping Festival are slated to touch a value of AED 100 million as retailers across Dubai are witnessing an increase in consumer spending spurred by promotions and offers.

Ibrahim Saleh, Coordinator General of the DSF Office stressed that the value of prizes offered this DSF, given the economic challenges, signified the fact that the retail industry was focused on providing consumers some of the best value-added deals in recent years. “Raffle draws are an integral part of the core characteristics of DSF – shopping, winning, and entertainment, and they are integral to the retail sector in attracting a diverse and larger section of shoppers from around the world. DSF has succeeded in creating the right balance between shopping, winning, and entertainment to the extent that the event as a whole has gained immense international stature.”

It is also interesting to note that since the first DSF edition in 1996, prizes worth a staggering AED 1.2 billion have been given away by the DSF Office.

The Lexus Mega Raffle, one among the highlights of the draws this DSF, is giving away two Lexus cars, the RX350 and the ES350, in addition to 100,000 cash everyday. Lucky winners stand the chance to win the 100,000 cash prize in various currencies including the dollar, euro, pound sterling, and others.

The Nissan Grand Raffle is also giving away a brand new Nissan SUV to one lucky winner everyday. Additionally, the draw will hand out 12 cars to 12 winners on the final day of the raffle on Feb 15. Shoppers at Mall of the Emirates can now enter a draw on a minimum purchase of AED 350 and win prizes worth AED 1 million in a draw on Feb 15.

Additionally, the Mashreq Millionaire draw will be handing out a prize of AED 4million while the Enoc and Eppco promotion entitles one winner to a dream apartment.

Prizes all the way

Apart from the DSF raffles, retailers and malls across Dubai have put up incredible promotions with prizes worth millions of dirhams up for grabs.

BurJuman, also a key sponsor of DSF 2009, has put up a brand new BMW 635i and diamond jewellery to be won in a raffle on Feb 16. Wafi, another key sponsor of this year’s DSF, has organized a ‘Spend and Win’ promotion for prizes worth AED 500,000.

Al Ghurair City, a key sponsor of DSF 2009, is organizing a special ‘Scratch and Win’ deal for Taxi drivers to around 150 mobile phones beside discounts on a number of international brands.

Jumbo Electronics, a key sponsor of DSF 2009, has put up AED 200,000 to be won on a purchase of selected Sony Ericsson mobile phones.

The Toshiba Winter Millionaire raffle on Feb 15 will choose one winner who will take home prizes worth AED 1 million. Toshiba enthusiasts can enter the draw through purchase of selected items.

Al Habtoor Motors has launched a campaign titled ‘We Ignite, You Excite’, where 20 winners stand the chance to win five times their salaries on purchases of Mitsubishi cars. Reef Mall is giving away a brand new Chevrolet Tahoe to one lucky winner. Shoppers receive one coupon for every AED 100 spent at the mall. With every test drive of Ford Flex, Al Tayer Motors is giving away a two night stay in The Atlantis in a draw to be held on Feb 23.

The ARY Group has gone all out in offering its Triple Bonanza promotion. 25 lucky winners get a chance daily to win AED2000 to spend in ARY partner outlets. Additionally, one in thousand Sahulat Pre Loaded card members will win an apartment in Dubai. Furthermore, a 20% value payback is guaranteed on all purchases made at ARY or brand partner outlets.

Beiersdorf Middle East FZCO is organizing a draw on Feb 23 where on the purchase of the Nivea Special Pack, shoppers have the chance to win a brand new Volkswagen Eos. Fujitsu-Siemens Computers is giving away prizes worth $50,000 through a draw on purchase of the Amilo and Esprimo brand of laptops.

Shoppers also have the chance to get their hands on 10 diamond watches when shopping at Hamarain Centre. A minimum purchase of AED 200 entitles shoppers to a raffle coupon.

Lamcy Plaza, part of the Lal’s Group, is giving 4 shoppers the chance to win four Peugeot cars and 5 shoppers an opportunity to win pre-loaded Barclayscard worth AED 10,000. Coupons are available on a purchase worth AED 150.

Ibn Battuta Mall is organizing weekly draws this DSF where 7 winners take home AED 10,000 each every week. National Bank of Abu Dhabi customers can now use their Mastercard to enter a draw to win an Audi Q7, 30 laptops, and 20 LCD televisions.