7 beauty trends that will dominate 2022

The beauty industry underwent unexpected but welcoming changes as transparency is now reshaping its brand-consumer relationship. With savvy consumers beginning to embrace brands that value sustainability, authenticity, and utility; we weigh in trends that will gracefully reign 2022.

More power to traditional beauty routines: Traditional skincare has a lot more to offer than just caking our skin with ounces of chemicals. Fortunately, the shift to organic and result-driven beauty routines that borrow ingredients from the kitchen shelves is real. With brands bringing back time-tested beauty recipes formulated for modern lifestyles, chemical-infested beauty routines will take a backseat. While this trend has already gained momentum, it will be further accelerated in the new year and we’ll see more brands engaging natural ingredients in their offerings.

Pure and natural ingredients rule the roost: Conscious consumers will now extend their label-reading habits to the beauty industry. Whilst wanting to be aware of what goes in their beauty arsenal, they will also seek brands that focus on sustainable and natural ingredients. As consumers become conscious about their choices, the use of unconventional natural ingredients such as onion, garlic, and superfoods such as pomegranate, avocado will come into prominence. With knowing that what’s good for the body is good for the skin, there’ll be an increase in the use of vitamins and minerals in skincare, especially Vitamin C.

To be environment-friendly is key: Sustainability is now a beauty industry-standard too. The environmental impact that beauty products can have is equally important to consumers. Upcycled, recycled, biodegradable, and seeded packaging are thoughtful designs that will influence buyers in making sustainable beauty choices. What’s for all of us to remember in 2022 is that impact matters.

Personalised beauty care: With the emergence of AI transforming virtual shopping experiences, it’s time the beauty sector takes centrestage to replicate the change with personalised beauty regimes for consumers. While some of it is already happening with personalised product development and self-care essentials, the trend will diversify further to enhance other beauty experiences. From customising hair oils to suit needs to shades of makeup to suit taste; the beauty industry is going to be abuzz with personalised beauty experiences.

Beauty lies in sporting the natural: Consumers have already moved over camouflages as we now see them flaunting their greys and curls with confidence. Social media is abuzz with inspiring stories of how being natural is beautiful and consumers feel inspired to breathe in their natural skin. Beauty brands will simply focus on enhancing skin and hair health and consumers will further strengthen their support for ‘skinimalism’.