Bedu, Omada ink partnership for launch of Web3, NFT e-commerce system

The collaboration will leverage Omada’s relationships with more than 450 regional retailers through its e-commerce platform.

Dubai-based Bedu and Omada, the leading performance-based digital marketing and ecommerce advertising group in the Mena, have announced a strategic partnership to jointly develop and deploy an NFT-based ecommerce marketing solution.

The collaboration will leverage Omada’s relationships with more than 450 regional retailers through its e-commerce platform. Together with Bedu’s deep-tech and smart-contract capabilities, the companies will build a unique customer loyalty and exclusive benefits platform tailored to the Web3 ecosystem.

The new platform will enable holders of the UAENFT Members Keypass – to be launched at the end of May – to receive a range of exclusive benefits by connecting their digital wallets to selected retailer websites. The system, developed by Bedu’s expert blockchain development team, will be available as a plug-in for any ecommerce website.

After UAENFT Members Keypass holders connect their digital wallets, the system will autodetect all non-fungible tokens contained in the wallet and identify the ones entitling their owners to benefits. This launch of an NFT-based benefits ecosystem is the latest in a series of steps by Bedu designed to accelerate the progression of the regional Web3 space. It will not only provide a new and engaging method to connect people to brands but will pave the way for ecommerce companies to quickly connect to the Web3 world.