BMW Group ME unveils new training centre

BMW Group Middle East is leading the drive towards an electric future for the region's motor industry with the opening of a brand-new, state-of-the-art training centre in Dubai.
The launch will take place during the UAE Innovation Month which aims to foster innovation across the nation. The centre is conveniently located next to Al Maktoum International Airport (DWC), the World Expo 2020 site and the annual Dubai Airshow. As a first in the region, the 3,500sqm facility has the capacity to train up to 2,000 sales, after-sales and technical staff in the most up-to-date developments in automotive technology, including hybrid and all-electric vehicles, as well as the latest customer care initiatives.
The new training centre is a key part of BMW Group's ambitious plans to ensure it is 'future-proofed' and prepared to fully embrace major advances in mobility. Topics such as electrification, autonomous driving and increasing connectivity are omnipresent and opening up new experiences.
Hamid Haqparwar, managing director of BMW Group Middle East, said: "Our vision towards a smarter future is fully aligned with UAE's aim to become a strong global hub for innovation. The opening of our new training centre in Dubai will enable us to continue to deliver unrivalled levels of service and care to our customers here in the Middle East. The investment in the new training centre comes directly from BMW Group and is a clear and highly visible sign of our complete and ongoing commitment not only to our loyal customers and trusted importers, but also to the region. BMW Group Middle East is fully 'future-proofed' and prepared to meet the rapidly evolving needs of the market and the shift towards electrification and autonomous driving."
The new training centre will also offer highly specialised 'High Voltage Expert' training to staff who will work with electrified BMW Group vehicles. It will be one out of three centres worldwide to currently offer that specific training. Until 2025 the BMW Group has planned to introduce a total of 25 electrified vehicles globally, including 12 fully-electric vehicles, so the opening of the new facility is perfectly timed to make sure the skills of customer-facing staff and technical teams are up to date.
- business@khaleejtimes.com