Emirates NBD rebrands private banking unit

Emirates NBD bank in Dubai.

 Emirates NBD has unveiled a new brand proposition for its private banking (PB) division under the theme 'Opportunities to Inspire'.
Emirates NBD private banking division is focused on three pillars: succession planning, expansion and growth and investment opportunities.
With a wide client base including HNWI (high-net-worth individuals) and UHNWI (ultra-high-net-worth individuals), families and institutional investors as well as intermediaries, Emirates NBD's private banking business has witnessed steady growth from its core GCC and South Asian client segments in 2015. This includes growth across all its international locations, namely Riyadh, London and Singapore with a significant increase in income.
Saod Obaidalla, executive vice-president and head of private banking said: "'Opportunities to Inspire' underlines the value proposition we offer to our clients. Guided by our new brand strategy, an experienced team will deliver a range of investment solutions to our clients."
Obaidalla was recently promoted to lead the bank's global private banking business.
Suvo Sarkar, senior executive vice-president and group head of retail banking and wealth management, Emirates NBD, said: "As a UAE-based wealth manager with international booking centres, we are able to offer our clients growth opportunities in the region and beyond to fulfil their financial goals and aspirations. Our team of investment professionals and research analysts combine local expertise with an international market view."
Emirates NBD private banking was recently named 'Outstanding Private Bank - Middle East' at the 2015 Private Banker International Global Wealth Awards and was also commended for 'Outstanding NRI/Global Indians Offering' at the ceremony.
- business@khaleejtimes.com