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Thu, Oct 24, 2024 | Rabi al-Thani 20, 1446 | DXB
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Kimball hosts training workshop
Workshop presented overview of company’s journey and USPs
PG Vision recently held a workshop for the team at TRUEBELL, the UAE distributor for Kimball products.
Kimball is a legendary brand with its legacy spanned over 50 years in UAE. Kimball continues to play a significant role in the GCC’s culinary lifestyle.
Available across the UAE, Bahrain, Qatar, and Oman, Kimball offers a diverse range of products, including popular ketchups, a variety of sauces such as Chilli, Chilli Garlic, Thai, and Pasta sauces, Kimball dry pasta is added as portfolio extension.
The workshop aimed to equip the TRUEBELL team with in-depth knowledge about Kimball’s unique selling features that set the brand apart from competitors. It also provided insights into Kimball’s evolving marketing strategies to maintain its position in the market.
The event was hosted by Pradeep Gurnani – Founder of PG VISION & attended by Campbell’s leadership team from Malaysia led by Bong Tian Min.
In the event, Kurup Digital Marketing, Kimball Arabia’s digital marketing partner, presented an overview of the brand’s social media journey over the past four years, showcasing significant milestones and growth achieved through strategic digital initiatives.
A Staff Reporter
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