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Floward celebrates Mother’s Day and International Women’s Day
Floward, the go-to online flowers and gifts delivery store has launched a Mother’s Day campaign called “Gift the mum in your life.” The unique campaign utilizes the anti-ad format where it speaks directly to the audience and it also aims at breaking certain stereotype surrounding mothers and how they are normally always portrayed in the media. The ad portrays different types of mothers and mother figures and encourages people to show their gratitude and appreciation.
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