Tanla Platforms is innovating the way the world communicates

Founded in 1999, Tanla Platforms Limited strives to transform the way the world collaborates and communicates through innovative CPaaS solutions. It was the first company to develop and deploy A2P SMSC in India.

Today, as one of the world’s largest CPaaS players, Tanla enables communication between enterprises and their customers through multiple channels including SMS, voice, email, RCS, OTTs such as WhatsApp, FB messenger, and push notifications.

The company processes more than 800 billion interactions annually and about 70 per cent of India’s A2P SMS traffic is processed through its distributed ledger platform —Trubloq, making it the world’s largest blockchain use case.

Sonia Kaul, VP Product Marketing and Digital Enablement at Tanla Platforms, sat down with Khaleej Times to shed light on how the company is innovating the way the world communicates, continuously raising the bar through enhanced speed, ease and simplicity of its cloud solutions.

Excerpts of the interview are mentioned below:

Businesses are undergoing massive transformations in CX space. How would this influence technology investments in the long run, especially for customer-facing industries in the region?

Absolutely true! The CX space is undergoing massive transformations because consumers now want to interact with brands at a more personal level. They want their journey to be simple, yet interactive. To ensure seamless customer engagement, conversations on all touchpoints need to get personalized as well as relevant for the customers.

This calls for timely implementation and meaningful investments in technology, leveraging its potential and capabilities to provide for a distinctive customer experience. According to a HubSpot survey, 90% of consumers are likely to purchase more from companies with excellent customer service.

So, you understand, right? It is not just about the experience anymore, but also about the summation of the ease of transacting with the brand, the effectiveness of their interactions, and the intelligence that they are dealt with to create that delight factor. Investments in technologies like conversational AI & WhatsApp chatbots have become a need of the hour, especially for direct-to-customer businesses to ensure they remain ahead of the curve and accessible to their audience.

In order to drive greater organisational performance and efficiency, Employers must focus on employee experience. Do you agree?

I could not agree more.

At Tanla, we honestly believe in the saying, “Alone we can do so little, together we can do so much.” Even one of our company’s core values is dedicated to the wellness of our employees. We can produce better results for our customers only if we take care of our employees. So, for any organisation, be it a startup or an established brand, the 1st step towards driving performance is making your employees feel motivated, driven and satisfied.