United Foods unveils new products

 United Foods Company (UFC) has extended its product range by introducing two new products under its flagship Aseel brand.
The Aseel Trans Fat Free Ghee and the Aseel Tahina were unveiled during the company's participation at the Gulfood 2016 exhibition in Dubai. Following the launch of Aseel Extra Virgin Olive Oil last year, the company has introduced Aseel Trans Fat Free Ghee in line with its continuous efforts to bring out healthy and tasty products that effectively addresses the growing health concerns of the region.
A new generation product with premium buttery flavour and significant health benefits is available in two variants of Aseel Trans Fat Free Ghee with the goodness of sunflower oil, and with canola oil which is rich in Omega 3 and known to be heart healthy.
UFC's second offering, Aseel Tahina is made from the finest sesame seeds procured from Ethiopia and prepared by one of the best and oldest Tahina master makers in the Levant region. It is packaged after 35 stages of processing, including refining, filtering, peeling, washing, roasting and grinding without additives. Gluten-free and an important source of iron, Tahina is used as a dressing, marinade or a vital ingredient in Levantine cuisine such as hummus.
Fethi Khiari, CEO of United Foods Company, said: "We are proud to mention that Aseel is the number one ghee brand in the UAE and other markets in the region. Aseel Ghee owns more than 70 per cent volume market share in the UAE and has a strong leadership in other countries. We have introduced Aseel Trans Fat Free Ghee after rigorous R&D to change the perception of consumers about ghee and address their health issues. Its two variants will be preferred for their taste as well as help to gain health benefits, such as keeping weight under control and reducing the risk of coronary diseases along with a balanced diet combined with exercise." "In addition, we have made a headway into the Arabic traditional food segment with the launch of Aseel Tahina. It is a healthy and nutritious product which is used as a base for numerous delicious Arabic recipes," he said.
- rohma@khaleejtimes.com