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Smell like Justin

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Justin Bieber is set to launch a unisex fragrance that will be embedded into wristbands and dog tags.

Published: Thu 28 Oct 2010, 8:06 PM

Updated: Mon 6 Apr 2015, 1:13 PM

The scent, which is named after his tour My World, is embedded into the accessories through a patented resin technology and will last up to one year, reports aceshowbiz.com.

For the My World collection, the 16-year-old star has teamed up with newly formed company Etoile Nation Beauty.

Bieber said he has been involved in developing the scent.

“They actually brought me a bunch of stuff to smell today,” he said.

“One of them smelled too young, too fruity. One was really good.”



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