Justin Bieber is set to launch a unisex fragrance that will be embedded into wristbands and dog tags.
The scent, which is named after his tour My World, is embedded into the accessories through a patented resin technology and will last up to one year, reports aceshowbiz.com.
For the My World collection, the 16-year-old star has teamed up with newly formed company Etoile Nation Beauty.
Bieber said he has been involved in developing the scent.
“They actually brought me a bunch of stuff to smell today,” he said.
“One of them smelled too young, too fruity. One was really good.”