Here’s a throwback to the beginnings of the DSF and how it evolved within a quarter of a century
Dubai is synonymous with shopping. And the Dubai Shopping Festival is synonymous with deals and raffles. What began as a retail event in 1996 is now the world’s largest shopping fest. Ahead of its 27th edition kickoff on Wednesday, here’s a throwback to the beginnings of the extravaganza and how it evolved within a quarter of a century.
The shopping festival’s inaugural edition saw 1.6 million visitors.
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The family theme was introduced for the first time. A footfall of 2.2 million was recorded.
A special promo for mothers was rolled out, and a winner bagged $100,000. Thirty-one Rolls-Royce cars were also given away.
Instead of having two festivals for this period, DSF held one long edition, much to shoppers’ delight.
Street festivities, as well as Dubai International Jazz Festival and the Gulf Bike Festival, were introduced.
The region’s first-ever fashion event on a moving train was held aboard the Dubai Metro.
The longest-running festival of its kind marked its 25th year with 38 days of show-stopping entertainment and mega sales