Are social media filters enforcing unrealistic standards of beauty?

In theory, it’s just a filter on TikTok or Instagram — something we so casually apply to our selfies these days. With a swipe of a screen, photoshopping, once a highly-technical process, has become almost second nature to most of us. I say ‘us’ because I’m very much part of this vanity-obsessed generation that wants to look its best on social media. On one end, we find ourselves being cushioned with Internet quotes promoting self love and acceptance, even flaunting our insecurities. On the other end, with as much force, come in the filtered faces with flawless skin.

It has become so awfully easy to hide bodily ‘imperfections’ that we are starting to inhabit a social media bubble of alternate reality, where open pores, fine lines, blemishes and breakouts cease to exist. Snapchat’s famous flower crown or puppy filters become a lot more complex than a mere expression of creativity when they start to strategically conceal our faces, smoothen our skin tones, give us bigger and brighter eyes and make us look distinctly lighter than we would.

As people become more conscious of the subtle-yet-harmful addiction to alter, or in fact filter, one’s sense of what’s real, influencers, too, are making an effort to portray more of their reality. But how far have they really come? Five influencers put forth their points of view.

USING AND OVERUSING FILTERS

With flawlessness becoming more accessible, skin-softening and face-altering filters on social media can make our eyes dangerously immune to seeing air-brushed, picture-perfect skin all the time. Soon, we may not be able to deal with the reality of each other’s or even our own appearances.

Danae Mercer (@danaemercer)

"I think skin-smoothening filters can be fun to play with, but they can also turn out to be dangerous. We need to have a balance between using these filters and going filter-free. My worry is always, what do we do when the filters go off? I challenge myself to go filter-free regularly and there’s a real joy in that, in showing who you really are, without the added glitter and sparkle. It has helped me feel more confident in my skin."

Rima Zahran (@rimazahran)

"I wish these filters didn’t exist. I’m not against people who use filters — it is a personal choice— but I feel like they can mess with my confidence and make me feel like I’m not “pretty” enough, when I look at myself in the mirror."

Bijal Soni (@myprdiaries)

"I’d be lying if I said I hadn’t tried using a skin-smoothening filters before — it definitely made me look good but also made me feel worse. Unfortunately, with so many social platforms and apps popping up everywhere, it’s very easy to get caught in a web of perfectly edited facial features and bodies. It didn’t really do well for my mental health and hence, my feed today advocates being comfortable with who you really are."

Nikita Phulwani (@niggiphulwani)

"I won’t lie — I do use them from time to time, but I make sure I don’t overuse them. When I see young girls and even women doing makeup tutorial videos on social media, with filters on, I just ask myself — why? They are already doing a makeup video, so why is there a need to put another filter on that? When did we become this insecure?"

Haifa Zakaria Arora (@haifazakariaa)

"I would never appear on social media without a filter, until I realised the extent of which it has taken over my life. I would obsessively compare my face to the filter I would use. I became conscious while going to meetings, even after a full face of makeup, not being able to look like my favourite filter."

UNATTAINABLE STANDARDS OF BEAUTY

The airbrush effects that were once exclusive to models are now lurking in the bedrooms of young pre-teens, growing up with a constant battle of defining their looks and self-worth, based on the unrealistic and often Westernised standards of beauty set by social media platforms.

Danae Mercer

"I think certain filters can contribute to unrealistic beauty standards. On platforms like TikTok, where teenagers form a large segment of the audiences, they can pre-set the beauty filters to automatically enhance the facial features every time they film a video. So, where teenagers are concerned, I really worry because they’re still developing and if all they ever see is poreless skin, it’s certainly going to impact how they view themselves."

Rima Zahran

"I’m so worried how my daughter will see herself if she spends a lot of time on social media, growing up. Will she want to look unrealistic? I do appreciate that on apps like Instagram, it’s always obvious from the tagline, that a filter is being used, but I don’t favour using them for every single post uploaded on social media. It may make the young girls think that’s how they need to look, if they want to appear or speak in public, which is unfair."

Bijal Soni

"Do we really want to wake up every day and compare ourselves to another human being? That’s just not the kind of life that we should be waking up to. In my 30s, I know better than I did in my 20s, but the younger generation is highly exposed to these filters, when they are still in the process of developing their confidence. This is when you end up moving away from celebrating your authentic and unique self."

Nikita Phulwani

"It’s unfair to show the young unrealistic standards of beauty. I have also been a chubby girl, and being fat is like a sin. When I would flip through magazines or see billboards or adverts on the Internet, I would wonder would I ever have this perfect body."

Haifa Zakaria Arora

"Society has set an unrealistic benchmark for a certain standard of beauty and the filters just mimic that. Subconsciously, we are so consumed by perfection seen on screen or magazines that these filters, which are extremely popular, fulfil that longing: to look like something we’re not, in a touch of a button. Now imagine young girls on social media chasing this level of perfection in their lives, which only exists virtually."

REAL INFLUENCERS, REAL RESPONSIBILITY