Enter a virtual stadium for the World Cup

Launching exclusively for the MENA region, Adidas will give fans a taste of a World Cup stadium atmosphere.

Read more...

Published: Wed 4 Jun 2014, 11:44 AM

Last updated: Sat 4 Apr 2015, 3:36 AM

Adidas promoting its ‘all in arena’ initiative with the launch of a virtual stadium, uniting fans via Twitter, connecting them in real time for all World Cup matches.

Launching exclusively for the MENA region, Adidas will give fans a taste of a World Cup stadium atmosphere accessible on their fingertips – either through their PC, tablet or mobile.

Fans are invited to book their seats in the arena, and join the conversations around any World Cup match, sharing their hopes, dreams and heartache in real-time with fellow supporters. Goals will be contested, skills admired and success celebrated in the arena where fans will come together in their love of football for the game’s showpiece event.

Registration is now open at www.adidasallinarena.com and just by signing up, fans will be entered into a draw to win tickets to a World Cup quarter final match in Brazil. Throughout the World Cup, Adidas will be giving away exclusive merchandise and vouchers to fans in the all-in arena.

Published: Wed 4 Jun 2014, 11:44 AM

Last updated: Sat 4 Apr 2015, 3:36 AM

Recommended for you