Dusit International showcases new products and experiences at ATM 2022

The launch of Dusit’s new group-wide wellness concept, Devarana Wellness; a sneak peek of two upcoming hotels in Kyoto, Japan; a deep dive into the world of luxury villa rentals under Elite Havens; and updates on Dusit’s reimagined flagship Dusit Thani Bangkok hotel – set to open in 2024 are among the highlights

Dusit International, one of Thailand’s leading hotel and property development companies, will showcase its expanding portfolio of international properties, plus a wide range of new services and guest experiences, at the Arabian Travel Market (ATM) 2022, held from 9 – 12 May at the Dubai World Trade Centre.

During the event, Dusit executives will share details about Dusit’s group-wide response to the global pandemic, including how it has reimagined its unique brand of Thai-inspired gracious hospitality to deliver not only short-term financial improvement, but also longer-term value creation by providing additional convenience, experience and value for guests.

This includes the introduction of four new pillars of Dusit Graciousness, which respond directly to shifting consumer trends – service (personalised and gracious), well-being (delivering wellness experiences beyond the spa), locality (uniquely linking guests with the local community), and sustainability (social, economic, and environmental) – and the subsequent roll-out of services, activities and experiences in each of these areas to enrich the stay experience and create meaningful and memorable moments at Dusit Hotels and Resorts worldwide.

Dusit’s new group-wide wellness concept, Devarana Wellness, is just one exciting development to emerge from this strategic approach. Specially designed to weave well-being elements throughout the entire stay experience, the new concept has been specially crafted to address guests’ most shared concerns – including de-stressing, detoxifying, and enjoying a deep restorative sleep – and includes, amongst others, the introduction of regular wellness activities such as yoga, meditation and sound bath sessions.

Dusit has also introduced a new centralised corporate Customer Experience (CX) team tasked with ensuring that each of its properties is positioned to drive guest satisfaction by offering unique experiences beyond the standards and capabilities of the competition. Local collaborations and community-centric events and activities are central to this.

Despite the challenging business environment, Dusit has continued to expand its operations globally during the pandemic. Notable openings since 2020 have included Dusit Thani Laguna Singapore, the first resort in Singapore with direct access to two championship golf courses, and ASAI Bangkok Chinatown, the first property under ASAI Hotels – Dusit’s new affordable lifestyle brand designed to link millennial-minded travellers with authentic local experiences in the world’s most vibrant neighbourhoods.

Prateek Kumar, senior vice president – Operations, Dusit International, and general manager of the renowned Dusit Thani Dubai, said: “As travel restrictions continue to ease worldwide, we return to ATM this year with much excitement, and we’re delighted to showcase how we have reimagined our services to position Dusit Hotels and Resorts for maximum value creation in the new normal. Alongside celebrating our strong presence in the MENA region, we look forward to highlighting our ongoing expansion, both internationally and across the lodging spectrum, as well as our exciting and unique developments in hospitality education, food business, property development, and hospitality-related services, which add to our competitive advantage.”