Sobha Realty acquires first-ever naming rights, renames Arsenal FC training ground to ‘Sobha Realty Training Centre’

Arsenal and Sobha Realty have announced a new long-term vision for their partnership which will see the Dubai-based luxury real estate developer becoming the club’s first ever training ground naming rights partner, and the training ground being renamed as Sobha Realty Training Centre.

As part of the same agreement, Sobha Realty becomes a principal partner of Arsenal and the official training kit sleeve partner for the club’s men’s and women’s teams. The partnership will see Arsenal benefit from Sobha Realty’s unrivalled expertise in property and real estate to explore the development opportunities at the club’s training ground. This supports the ambition to engineer excellence and to create the best possible environment for the men’s and women’s players, coaches, and staff.

The partnership will also help Sobha Realty bring its vision to fruition of being a truly global real estate player to life, with expansion plans in the UK and US in addition to helping the brand Sobha become more recognisable amongst its target audiences around the world.

Juliet Slot, chief commercial officer at Arsenal, said: "Sobha Realty is a dynamic business with big ambitions. We’re excited to build on our partnership and tap into their extensive knowledge in property development. Their unrivalled experience will help us understand and explore the opportunities available to us, ensuring we’re always moving forward with world-class facilities for the future."

“Our exciting new deal is a strong sign of our commitment to building mutually beneficial partnerships which support the objectives of both Arsenal and our partner. This is a groundbreaking agreement for both of us, with Sobha becoming our first ever training ground naming rights partner, supporting their global growth ambitions as they seek to establish a stronger presence worldwide. Our new partnership shows the strength of our commercial proposition and our ability to grow sustainably by developing commercial opportunities that can be invested back into our club. There has never been a better time to join us on our journey," Slot added.

Eduardo César Daud Gaspar, sporting director, Arsenal, said: "This is a very exciting agreement that will help us develop the best possible environment for our men’s and women’s players, coaches and support staff for years to come. Our training centre is a big part of our people’s lives. It’s not just about working hard on the pitches, but also working in our office spaces, learning, relaxing and spending time with teammates, colleagues and their families. We are building a winning team and a winning culture; attention to detail is very important and it’s crucial that our people have the right conditions to prepare well and perform at their best."

Sobha Realty branding has also featured at men’s and women’s home fixtures at Emirates Stadium and Meadow Park since the launch of the partnership, supporting the property developer’s ambitions to grow their brand in the UK, US and around the world.