Themed 'Content for Good,' the event will take place from January 11 to 13, 2025
The opening of ADTA’s Italian offices is in line with the authority’s five-year strategy to make expansion of the overseas network among its service delivery priorities, according to a release received here on Saturday.
The launch event held at the Four Seasons Hotel,
Quoting ADTA’s Director Tourism Standards, Nasser Al Reyami the release saidthe opening of the offices sent a strong signal to the international tourism industry of
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“Our case is strengthened by the plans of Etihad, the national airline of the UAE, to increase its services from
Etihad will operate a wide-body, twin-engined, Airbus A330, in a three class — first, business and economy — configuration, on the route.
And Etihad believes the ADTA’s presence in
“There is huge potential for stop-over breaks in Abu Dhabi with Abu Dhabi International becoming a hub for Italians travelling with Etihad to onward destinations in Australia, to Muscat, India, Pakistan and Bangkok,” the release said quoting Marco Malato, Etihad Airways’ Country Manager in Italy.
“The stop-over potential will be boosted with our extra flights from
Etihad is also looking to attract more Italians — the second largest migrant community in
ADTA is now planning to roll out a progressive strategy to engage the Italian travel trade and consumers, over the coming year. The programme will involve destination familiarisation trips, educational events, special promotions and increased participation in tourism fairs within
The move has also been welcomed by
“Awareness of the destination is growing within
ADTA says over the next few months it will launch an intensive awareness building campaign to establish
Al Reyami said
“And of course, Italian representation in November’s Formula One, needs to be leveraged to spread destination awareness throughout
In the first nine months of last year, some 19,742 Italian nationals stayed in hotelsin
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