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Customer Relationship Management Business has Bright Prospects in ME
DUBAI — Customer Relationship Management growth prospects in the Middle East will remain positive in 2009 with companies looking to maximise business opportunities through more efficient front and bank office processes, according to Sage Software, a software solutions company.
“With the substantial rise in revenues of the global CRM market, which has grown by 12.5 per cent to hit $19.5 billion in 2008, we are optimistic that the same trend will continue on to the present year, and most notably so in regional economies such as the UAE where rising investments in technologies focused on customer retention, analytics and on-demand solutions are continuously being monitored,” said Vikram Suri, managing director for Sage Software - Middle East.
Sage Group is offering a portfolio of CRM solutions to address the specific management needs of small to medium-sized businesses. Among its top Dubai-based clients are FedEx, Kinko’s, Better Homes, Xerox Emirates, Al Rostamani Group, and Byrne Equipment Rental. Sage Group’s comprehensive business management ensure clients get solutions that can help identify, execute, and replicate effective marketing initiatives across sales channels, which can lead to long-lasting customer loyalty and generate repeat sales from best customers.
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