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Emirates NBD Kicks off Private Banking Services
DUBAI — Emirates NBD, the region’s largest bank in terms of assets, has started offering personalised banking and investment services to its high net worth individuals to help them safeguard and diversify their wealth.
The bank opened its main Private Banking Centre at the Office Tower, Dubai Festival City, on Wednesday. The new centre is the bank’s third branch in the UAE, with one in Abu Dhabi and the other in Jumeirah. The bank has a Private Banking Centre in London as well.
“We focus on providing our customers across all channels with the most suited banking solutions to meet their financial goals. Through private banking, we offer best-in-class services and solutions that cater to the financial sophistication of our high net worth clients, Jamal bin Ghalaita, Deputy CEO, Consumer Banking and Wealth Management at Emirates NBD said at the opening of the centre.
“All of this delivered seamlessly through our dedicated private bankers and highly specialised investment advisory teams,” he added.
The bank offers clients a wide range of investments solutions, innovative deposit products, trust services and other preferential products.
“Billions of dollars are repatriating to Gulf from places like Switzerland — and there is great opportunity of investment in the money market. The equity is picking up and withing couple of months the market will bounce back,” Robbert Jan Voogt, General Manager of Private Banking told the media after the opening of the centre. He did not disclose the amount of investment to be made on behalf of its clients. “At this moment I can’t give figures but it is in billions of dirhams,” Robbert said.
NBD claims to have private bankers with sound financial knowledge and several years of experience in financial markets, combined with their knowledge of the local culture, local markets and client priorities.
“Predominantly we will be catering to the Gulf Cooperation Council Sates, especially Saudi Arabia, as it is a strong market with great potecntial for investment. We would tray to capture Saudi market,” Robbert said.
Emirates NBD has established its Private Banking centres in strategic locations to provide its customers more confidentiality and better accessibility. —aneelabatool@khaleejtimes.com
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