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Gold Adapting itself to the Times: WGC

DUBAI - One of gold’s most admirable traits is to adapt itself to the demands of the period. This is aptly evident from its innate properties as one of the most malleable and also most ductile metal of all time, says the World Gold Council.

Gold has also been viewed as safest, long-term investment whose value appreciates over time. And the designers have long since been aware of this customers view. With that sentiment in mind, designers have been going all out to celebrate its timeless beauty.

Lama Saheb, PR Manager of the World Gold Council says, “Another unique aspect that inspire designers to come up with the most innovative designs, such as the present trend inspired by animal prints which are also lightweight and highly stylised. Interestingly, it also reflects the growing environmental concern regarding endangered wildlife.”

One of the most popular figures from the region, Lebanese singing sensation Elissa plays fitting brand ambassador for the noble metal, adorning herself in the season’s style trends — animal print designs with an emphasis on bold, dynamic patterns designed to bring out the wild and adventurous streak in its wearer.

The dynamic, vibrant look is further heightened by retro colour combinations and are offset by the use of large links and filigree-like designs that perfectly balance the design elements and offer women glamorous, stylish yet fun to wear pieces.

You can now go for tiger stripes, zebra prints or leopard spots in an infinite array of dazzling gold jewellery creations that allow jewellery lovers to indulge themselves with little worry about the effect on their budget.

· aneela@khaleejtimes.com