• Home
• /
• Local business

Jewellery Outlets Witness Brisk Sales

Renowned jewellery retailers such as Damas, Pure Gold, Atlas Jewellery, and Joy Alukkas have witnessed an increase in sales through promotions organised specially for the festival that ends on February 15, 2009.

In a change of format from previous retail group promotions, individual outlets designed value-for-money offers to boost sales during this DSF. While prizes worth Dh1.1 million were given during DSF 2008 through gold promotions, this year’s initiative was spearheaded by the DSF Office in cooperation with leading jewellers.

Laila Suhail, CEO of DSF Office said, “The gold and jewellery sector is an integral part of Dubai’s retail industry and the economy as a whole, and given Dubai’s reputation as the City of Gold, promotions launched during DSF will provide a real incentive for shoppers and jewellery outlets to the same effect. The value of prizes and the scale of promotions offered this year are by themselves an indication of how retail outlets can use DSF as a platform to successfully reach out to customers,” she said.

As part of DSF promotions, Damas is giving away a massive 20 kilos of gold as prizes through offers in 114 outlets.

For every purchase of Dh500, customers are entitled to one coupon that can give the chance to win gold every day. “Being an enthusiastic partner of the Dubai government, every year during DSF we reward our shoppers through great offers and this year is no different. The festival has grown rapidly in size and scope to become the largest and most dynamic festival of its kind in the world. It organises hundreds of events, which are enjoyed by people of all ages. Thus once again we are offering the best promotions to benefit our patrons during this shopping extravaganza,” said Tawhid Abdulla, Managing Director of Damas.

Joy Alukkas Jewellery is giving away 10 BMW cars as part of promotions organised during DSF 2009.

Pure Gold, another leading jewellery retailer, is offering a whopping 55 per cent discount on selected jewellery in addition to a diamond ring for every purchase worth Dh2,999.

Atlas Jewellery has put up 101 sovereigns of gold as total winnings for DSF 2009. Customers have the chance to win through a minimum purchase of Dh200.

business@khaleejtimes.com