Platform aims to unlock demand in key global through CommerCity MoU
Jumbo has rolled out an exciting promotion at this year’s Dubai Shopping Festival, offering shoppers spending Dh300 at any Jumbo store the opportunity to win Gold prizes and 10 Airline tickets, from Bahrain Air, everyday.
Commenting on the first two weeks of DSF, JP Nambiar, Head of Retail of Jumbo Electronics, said, “DSF has given the platform to boost our sales and consumers have enjoyed the offers and deals at all Jumbo stores. The first two weeks of DSF has led to an increase in sales at all Jumbo stores. Jumbo’s performance compared to other retailers during this period has far exceeded our expectations. At Jumbo we provide an enlightened version of product range that allows consumer decison making process much simpler and faster in an environment that is most comfortable and friendly.”
Nambiar said that laptops are by far the best-selling products at Jumbo stores, followed by mobile phones and LCD TV sets.
“However, we have also seen high demand for other electronics products like digital and video cameras, home theatre systems, DVD players, audio systems, desktops computers, MP3 players, printers, scanners, photo copiers, and fax machines”.
Nambiar, added, “As a retailer with a strong understanding of the market and wide experience in major consumer-focused events like the DSF, we are able to ensure that our discerning customers get exactly what they are looking for. Thousands of DSF shoppers who have been visiting our stores have been largely influenced by the unrivalled selection of world-renowned brands and attractive deals that Jumbo is offering”.
Nambiar added, “Being a founding sponsor, Jumbo is proud of its 14-year long unbroken association with the Dubai Shopping Festival, which has become a truly international event, and now ranks among the world’s most successful shopping festivals. Our association with this festival now forms an integral part of its history, and we remain committed to playing a major role in ensuring the success of DSF 2009, as well. DSF, is indeed important to leading retailers like Jumbo. A successful DSF brings major economic gains to all participating sponsors.”
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