LunchBoxes.ae Continues Partnership with Kraft

DUBAI — LunchBoxes.ae and Kraft Foods UAE are continuing their strategic alliance through their on-going promotion and education of healthy eating habits.

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Published: Sat 16 May 2009, 10:29 PM

Last updated: Sun 5 Apr 2015, 9:45 PM

“We are privileged to have the opportunity to engage with Kraft Foods UAE who have pledged their full support and committed their active participation in working with us to educate and motivate our local community on healthy eating habits,” said Zouhair Harkous of CityChef LLC, brand licensee for LunchBoxes.ae in Dubai.

Kraft is the main sponsor of LunchBoxes.ae for 2009 and 2010.

“Starcom Mediavest, the media agency representing Kraft Food UAE, identified this alliance as a perfect opportunity for their client and their innovative team then played a key role in defining this new relationship,” said Lester Owencroft, founder of LunchBoxes.ae.

“We see significant synergy between our respective organisations in working together in different ways to make good eating not just fun but a way of life,” added Vernon D’ Cruz, Senior Brand Manager (Spreadables) for Kraft Foods UAE.

business@khaleejtimes.com

Published: Sat 16 May 2009, 10:29 PM

Last updated: Sun 5 Apr 2015, 9:45 PM

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