Dubai: A UAE-focused prepaid card called ‘DubaiCard’ was unveiled at the ‘Prepaid Summit: Middle East’ in Dubai on Wednesday.
The initiative is a tripartite effort from newly launched National Pay, together with two of the industry’s leading companies, Atam, a market leader in kiosk-based solutions, and Tuxedo Money Solutions, an e-money solutions provider.
The trio are calling DubaiCard “an unrivalled payment option”. Tuxedo’s Frank Creighton and Graham Foster, Atam’s CEO, introduced the concept, complete with a fully operational kiosk, to the Summit’s 150-plus delegates.
According to Foster, DubaiCard is “a pioneering innovation in payment technology”. He explained that cards are instantly issued and activated from the self-service kiosks.
“DubaiCard uses a new-to-sector technology called Smart Issuance. We make use of the full KYC (Know Your Customer) strategy that is so well-tested in the banking and finance sector.” He said that the new cardholder’s profile is taken from the Emirates Identity Card and also through a passport reader.
Meanwhile, Creighton said that DubaiCard holders will be able to make seamless cashless payments -within the UAE and worldwide at points of sale, at ATMs and online.
“Commencing from April, customers can apply for DubaiCards. Every card can be instantly issued, topped up with funds and activated via National Pay kiosks which will be located throughout the UAE.”
abdulbasit@khaleejtimes.com