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Sri Lanka Receives 24 Per Cent More Tourists from Middle East in 2008
DUBAI - Bucking global economic recession and a downward spiral in the tourism industry worldwide, Middle East travellers visiting Sri Lanka surged by 24 per cent in 2008, according to the Sri Lanka Tourism Promotion Bureau’s (SLTPB) Middle East Office.
“The year 2008 has been one of promising growth, driven by heightened consumer awareness in the Middle East, and the growing desire for culture and adventure among regional travellers,” said Heba Al Ghais Al Mansoori, Middle East Director of SLTPB.
She noted that the strongest growth markets included UAE, Kuwait, Qatar, Bahrain, Lebanon and Iran. “Sri Lanka’s tourism industry is anticipated to make rapid strides, owing to increased travels related to wellness and spas, culture and adventure purposes,” said Al Mansoori.
“Declining costs of travel, changing lifestyle patterns, consumer friendly travel facilities, and good child care and maid facilities for Arabs travelling with families have been key growth drivers,” she added.
Cultural attractions, entertainment, shopping, and dining are some of the factors that draw modern day Arab travellers to their preferred destinations and Sri Lanka offers a good product that scores on all counts and is less than four hours flying time away from the Gulf.
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