Anta sportswear launches in ME

The brand strives to bring the transcendent winning sport spirit into everyone’s life.
The Anta tagline ‘Keep Moving’ is a reflection of this spirit. Anta is a brand for the ordinary man whose passion makes him extra-ordinary.

The $4.4 billion conglomerate was launched in 1994 and today is a comprehensive name in the sports-wear industry offering footwear, ap-parel and custom-made merchan-dise for a variety of sports and fitness activities for all age groups.

The brand is globally known for its investment in research and de-velopment and creation of the lat-est technology and has set up a dedicated sports science laboratory in this regard. The unique sports science laboratory and high pro-duction standards ensure that ev-ery product of Anta is tested for quality and sustainability to adhere to the changing environment.

Anta boasts many superior tech-nology features like A-Jelly, A-Silo, A-Cool, A-Frozen skin etc. The brand also has an international de-sign team made up of designers from US, Italy, France, Belgium, Japan, Korea and China. Every year, based on market needs, over 3000 new designs of shoes, 2500 new designs for apparel and 2000 accessory products are launched by the brand.

Anta has now entered the Middle East market with retail presence in leading multi brand outlets and a flagship store in Dubai.

Anta is distributed by Regal In-ternational LLC; spearheaded by its Director Vikram Shroff (of Regal Group) and veteran retail & sports-wear expert Roy Gomez. “We were focused on the idea of introducing sports apparel and footwear in our product offering. The right brand had not come along yet and the ex-isting ones were tried and tested,” says Shroff. “Other brands have be-come out of reach of the common man and that’s the gap we aim to fill with Anta by bringing in profes-sional sportswear products at an affordable price,” says Gomez.