The mean life of a ‘midsize’ model

In Paris last month, at the Chanel couture show, there was something about one model that set her apart from the others on the runway.

Strikingly beautiful, Jill Kortleve has almond-shaped eyes, dark bushy eyebrows and chiselled cheekbones. Since her runway debut for Alexander McQueen in 2018, she has appeared on many magazine covers; modelled in Versace, MaxMara and Jacquemus shows; and starred in advertising campaigns for Valentino Beauty and Fendi, to name but a few.

But what makes her an unusual star for the high-fashion industry is not the fact that she is 29, making her older than many of her peers, or that she is 5-foot-8, making her shorter than many of them, too. It is the fact that Kortleve is a US size 8 to 10 — or “midsize” — as the middle ground between petite and plus size is increasingly known. “Straight” size, or under a US size 2, remains, overwhelmingly, the fashion industry norm.

Plus-size models, typically those above a US size 12, have become better represented in high fashion. “Curve” models like Paloma Elsesser, Precious Lee and Ashley Graham have thriving careers.

For years, however, Kortleve has been one of the few midsize models of note. In January, she was the only midsize model cast by Chanel for its couture show. There were a handful of others at shows like Valentino, but last season, Kortleve was the only midsize model to be cast by the marquee names on the couture calendar.

Diversity on the runways (or the lack of it) has come under intense scrutiny in recent years. So, at a time when midsize fashion is gaining momentum elsewhere — in mass market apparel branding and on TikTok, where the #midsize hashtag has more than 4 billion views — why is it still overlooked by the overlords of luxury fashion? And, in 2023, what does midsize — or average — sizing even mean?

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‘Still the only one’

Much of the data on the average dress size in key consumer markets is out of date. Widely cited statistics that suggest the average dress size worn by British and American women is a 16 are generally from studies published in 2016 or earlier.

How certain sizes translate into measurements has shifted over time and varies substantially from brand to brand and garment to garment, which is one of the reasons millions of women find it so hard to buy clothing that fits.

“It’s impossible to say with any real accuracy what the average clothing size is for a woman in the US,” Renee Engeln, director of the Body and Media Lab at Northwestern University, wrote in an e-mail. She declined to pin down midsize or plus size with a specific range.

“The landscape of women’s fashion is inaccessible to many body types not because we don’t understand how big or small the ‘average woman’ is,” Engeln said. “It is because major players in the fashion industry still choose to exclude women whose bodies are inconsistent with the brand image they want to cultivate.”

Kortleve, who is of Dutch and Surinamese heritage, may be riding high now, but she had a distressing introduction to modelling after she moved to Amsterdam at 18. She was determined to be a successful “straight” size model and a size 0. She struggled at both.

“I was dieting constantly, 24/7, trying so hard to conform to the industry standard,” Kortleve said recently in a freezing and wind-swept Amsterdam. “I was anti-social, miserable and never ‘thin’ enough to get booked anyway, so it felt like I was starving myself for nothing.”

“I had this fixed idea in my head of how models had to look in order to be successful,” she continued as she sipped on a (non-diet) Coke. “My hips measured 92 centimetres” — roughly 36 inches — “and that was still so far from good enough. For context, they measure 105 centimetres today. Finally, I reached a breaking point mentally and physically. I had to walk away.”

Walking away meant a long trip to Bali and getting “SELF LOVE” tattooed on her hands before returning to modelling in 2018 at a healthier weight — fortuitously at a time when wider depictions of beauty were emerging on high-fashion runways. That September, she was booked, as a virtual unknown, for an Alexander McQueen show. Thereafter, castings became more frequent until 2020, when headlines touted her as the first curve or plus-size model to walk at a Chanel show since Crystal Renn a decade before.

Except Kortleve was — and is — roughly a US size 10. Which, outside the fashion industry, is few people’s idea of plus.

“It is problematic, for sure,” Kortleve said. “I am clearly not a plus-size model, and putting me in that box takes away from the experiences that my plus-size peers have had, like not being able to find their size in a store, which is something I’ve never had at my size.”

“I don’t want to be put under any label or box, be it straight, midsize or plus size or anything else,” she added.

These days, Kortleve said, people want to look in magazines or on Instagram and feel represented, particularly younger consumers. “Brands know that casting someone of a more ordinary weight like me — what you keep calling midsize — helps them appear closer to achieving that for customers,” she said. “Even if often I am still the only one of that size there.”

A midsize movement, or moment?

Alexandra van Houtte, CEO of Tagwalk, a fashion search engine, noted that while her platform had reference tags for 83 curve models, only three midsize models exist on the Tagwalk database: Kortleve, Celina Ralph and, most recently, Ajok Daing.

During the last ready-to-wear season in September, van Houtte said, more than half of all fashion week shows still had no models who weren’t a dress size 0 or 2, perhaps not coincidentally at a time when ultrathin bodies appear to be back.