Marvelling in Modular Construction

By augmenting new trends in seasonal hospitality and novel construction Jamal Wick's Bespoke Industries has come a long way in recreating design and perfection.

After graduating from Ecole Hoteliere de Lausanne, a prestigious academic background that prides itself for its legacy in hospitality, Jamal Wick started his journey with the Kempinski Hotel Group, where he climbed the corporate the ladder all the way to opening a portfolio of multiple properties in the region.

He then decided to quit the corporate world and follow his entrepreneurial aspirations which led him to create his first company with his partner, Flip International, a Food & Beverage consulting firm that thrives from "flipping" failing ventures around dedicated to developing unique concepts, creating new ventures and driving trends in the F&B industry.

After a fruitful experience in creating, operating and owning F&B outlets, Wick took a leap forward and brought Bespoke Trailers to inception, a company that specialises in designing, manufacturing and converting any type of mobile units into F&B outlets or any kind of business on wheels. Rising to market leadership position, it provided units for the biggest names in F&B, retail and many others, it has also offered entrepreneurs the opportunity to follow their dreams by collectively fostering innovative concepts and guiding them through their journey.

Bespoke Trailers went an extra mile and succeeded in developing new disruptive mobile concepts such as Carrefour Mobile Market and Tilal Fashion Bus, the first of their kinds.

Wick's achievements didn't end here, in fact, he is now devoted to "Bespoke Modular Solutions" and "RAW Hotels & Resorts", his latest creations in which he aims to reshape and transcend traditional construction and hospitality. Through early adoption of technologies, Wick managed to enhance a unique proposition in design variability, manufacturing precision and logistics efficiency. His products are a quintessence of sustainability and aesthetics, contradicting the reputation of prefabricated as ugly, cheap, poor-quality solutions. They are positioned at the higher end of the market while capturing the full cost and productivity benefits of modular construction.

"We construct in an eco-friendly, sustainable and time reducing manner. We use ethical materials, which reduce carbon footprint," Wick elucidated.

Through a patented technological modular building system, deployment of modular units from design engineering till installation can be completed in four to six months, with site preparation and factory manufacturing completed synchronously hence faster ROI and overall 20-30 per cent cost reduction, not only touching the hospitality industry, but covering the entire construction spectrum.