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Modi's Digital Frontier: Empowering the Next Generation

Embracing technology to bridge generations and inspire progress, Prime Minister Modi charts a digital frontier for India's future leaders, pioneering a path of empowerment and connectivity

Published: Tue 25 Jun 2024, 10:47 AM

  • By
  • Anam Khan

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Maithili Thakur receiving award as the Cultural Ambassador of the Year at National Creators Award 2024.

Maithili Thakur receiving award as the Cultural Ambassador of the Year at National Creators Award 2024.

In the rapidly evolving landscape of global politics and digital connectivity, Indian Prime Minister Narendra Modi stands out not only as a seasoned statesman but also as a potent influencer among the youth, leveraging social media to unprecedented levels. His unique approach to engaging with the younger generation sets him apart from his contemporaries, bridging the gap between traditional governance and modern digital dynamics.

Prime Minister Modi's impact on the youth can be gauged through various initiatives and interactions, notably highlighted by the National Creators Award held in 2024. This event celebrated India's burgeoning digital talent, underscoring Modi's recognition of their innovative prowess and pivotal role in shaping the nation's future. Modi's direct dialogue with young creators spans technology, arts, and social activism, fostering a vibrant exchange of ideas.

HARNESSING SOCIAL MEDIA: MODI AS A GLOBAL DIGITAL INFLUENCER

Central to Modi's influence is his adept use of social media, commanding a vast following that makes him one of the most followed world leaders online. He uses platforms like X (formerly known as Twitter) Instagram, and YouTube not just for political messaging but also to inspire and empower youth. His engagement transcends mere governance, resonating directly with a demographic keen on instant communication and meaningful interaction.

Nikita Phulwani, a prominent vlogger and Founder of By Niggi.

Nikita Phulwani, a prominent vlogger and Founder of By Niggi.

Nikita Phulwani, a prominent vlogger and Founder of By Niggi, observes: "PM Modi has connected with youth at all levels possible through his radio show Man ki Bat or through his social media channels. When it comes to engaging with youth he has collaborated with relevant pop culture shows/ platforms that resonate with the youth, and that too globally, such as doing a wildlife show with Bear Grylls to participating in social events with Bollywood and content creator industry which is a very unlikely or unheard of thing being witnessed by a leader of a country. He understands the pulse of the youth today."

Harshit Joshi, a food vlogger known for his Instagram page PlateseZubanTak, says: "⁠The Modi government’s engagement with young voters has been notably strategic. They have strengthened the power of digital media and social platforms to connect with a new generation. In the tenure of 10 years, Modi has been very active on social media, collaborating with film stars, and promoting the use of social media to kill the echo of false news. Recently PM Modi announced national creators awards where he awarded several creators across many categories for their contribution to social media."

Harshit Joshi, a food vlogger known for his Instagram page PlateseZubanTak.

Harshit Joshi, a food vlogger known for his Instagram page PlateseZubanTak.

DIGITAL INDIA: A VISION FOR THE FUTURE

Modi's 'Digital India' initiative, launched in 2015, aims to transform India into a digitally empowered society and knowledge economy. This effort has significantly improved connectivity, e-governance, and digital literacy across urban and rural India. Initiatives like 'Skill India' and 'Startup India' promote entrepreneurship and innovation among youth, fostering economic growth and technological advancement.

Modi envisions further digital empowerment and inclusive growth until 2027, focusing on expanding internet access, enhancing digital infrastructure, and promoting literacy nationwide. Leveraging AI and blockchain, he aims for India to lead in digital innovation, nurturing youth-driven startups and initiatives.

DIFFERENTIATION THROUGH ENGAGEMENT: MODI'S APPROACH TO YOUTH

Modi stands out by embracing digital platforms not just for governance but as channels for collaboration and inspiration. His active participation in discussions on emerging technologies, environmental sustainability, and social issues cultivates youth engagement and ownership in shaping India's future.

Priyanka Chadha, lifestyle vlogger and famous on Instagram as LookbyPc, reflects on Modi's engagement with youth: "From my personal experience, social media has profoundly changed the way I engage with political discourse, especially regarding Prime Minister Modi's leadership. His effective use of social media to communicate directly with the public has been impressive, offering transparency and accessibility to his initiatives and vision. Through platforms like X, Instagram and Facebook, I have been able to follow his speeches, policy updates, and government programmes in real-time. This direct line of communication has increased my admiration for his leadership and allowed me to engage more deeply."

Priyanka Chadha, lifestyle vlogger and famous on Instagram as LookbyPc.

Priyanka Chadha, lifestyle vlogger and famous on Instagram as LookbyPc.

MODI'S INFLUENCE ACROSS PLATFORMS

PM Modi's adept use of Instagram illustrates government developments through visual storytelling, often incorporating humour and memes to connect with a diverse global audience. This dual strategy of informing and entertaining not only enhances accessibility but also renders governance more relatable and engaging, solidifying Modi's role as a pioneering figure in digital leadership.

Phulwani reflects on Modi's impact across platforms, stating: "Modi has strongest follower-ship on X, which he uses to engage in a way of engaging in dialogue like one-on-one interaction. After that his strongest follower-ship on platforms like Instagram showcases government developments visually, using humour and memes to engage with a global audience. This strategy not only informs but also entertains, making governance more accessible and relatable."

Joshi further highlights Modi's impact on social media: "Social media has fundamentally transformed the way we engage with political discourse. Increased accessibility has enabled people to follow their favourite leaders like PM Modi and stay updated in real time. His interaction over social media provides timely updates that shape young voters' opinions."

GLOBAL LEADERSHIP IN SOCIAL MEDIA

In comparing Modi to other global leaders, Phulwani notes: "Coming from a nation where the largest population is youth at this current day and age and most of them being users of smartphones and social media, Modi has managed to grab strong popularity among the domestic audience of India. However, it's not just that, his activity on social media and one that is relevant, has reached where no other PM of India has reached making him the most influential leader of the world. In many surveys, they mention his international following." His strategic presence and engagement set him apart, influencing both domestic and global discourse.

Chadha also iterates: "Prime Minister Modi and his administration have effectively leveraged social media and digital platforms to communicate directly with the youth, addressing their concerns and aspirations. Initiatives like Digital India, Mera Yuva Bharat, Skill India, Mann ki Baat, and various youth-centric policies demonstrate a clear commitment to empowering the younger generation. This direct and transparent approach not only resonates with young voters but also inspires confidence in the government's vision for the future. The Modi government's ability to connect with the youth and involve them in the nation's progress is truly commendable and sets a benchmark for effective governance."

DIGITAL ENGAGEMENT WITH YOUNG VOTERS

Digital engagement with young voters has become a cornerstone of modern political strategies worldwide. In an era dominated by social media and instant connectivity, political leaders harness these platforms to directly engage with and influence younger demographics. Prime Minister Modi's approach stands out for its proactive use of digital tools to not only disseminate information but also to foster interactive dialogues and solicit feedback. Phulwani emphasizes Modi's relevance in digital engagement, stating: "His campaigns resonate with young voters, leveraging social media's viral nature to amplify messages and encourage digital activism. Modi's personal insights and behind-the-scenes glimpses break barriers, fostering a deeper connection with the youth."

MODI'S LEGACY OF DIGITAL EMPOWERMENT

Narendra Modi's leadership is defined not only by political acumen but also by his pioneering use of digital platforms to empower India's youth. As he navigates the complexities of a digital age, Modi continues to inspire and engage, leaving an indelible mark on India's socio-political landscape through innovation, inclusivity, and unwavering commitment to progress. His journey as a digital influencer and statesman underscores the transformative power of digital engagement for youth.

— anam@khaleejtimes.com



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