Poised for Excellence

Dr Ram Buxani has a plethora of achievements under his belt

ITL Cosmos — a diversified global business entity that has proven its competencies in consumer electronics retail, information technology, textiles and banking, holds an iconic footprint in the UAE. A company among the first to start retail operations and subsequent distribution in the UAE — is a story of a journey from humble beginnings to modest and unpretentious success. In 1953, nearly two decades before the formation of the UAE, the group was among the first to start operations and in 1960 inaugurated a departmental store in the region. Even as it was confronted with the usual and perhaps unavoidable start-up hiccups, the leadership did not diminish or dilute their resolve and determination. It is worthy of mention that such hiccups then were such which are unimaginable for most of us today, from a lack of basic infrastructure, reliable electricity and supply of potable water — things which are today taken for granted and are indeed guaranteed.

ITL steadfastly holds on to its commitment to providing and nurturing a market for consumer electronics and home appliances that caters and cares for the needs, concerns and detail of every consumer. The Group not only is an illustration of institutionalised excellence in corporate management, marketing and distribution, it also remains a trendsetter and an initiator of much of the potential and possibilities in the region. The group attributes its consistent and steadfast grip on its objectives and trajectory to its committed and dedicated leadership, who has forever been a symbol of motivation and support and a beacon of light, while the tunnel was traversed.

Rarely does one stand apart with unfailing consistency and unparalleled modesty; and yet even fewer take majestic strides into the future, with their feet grounded firmly in the past. Dr Ram Buxani, the Chairman of the ITL-Cosmos Group, does stand apart, and deservingly. A visionary entrepreneur, a social and ethical support base, a community spokesperson, a caring family member, a philanthropist, a theatre actor, a writer, indeed an established example, Dr Buxani is all of this and much more.

ITL Cosmos is one of the first distributors of Sharp worldwide and this relationship has remained a consistent and mutually beneficial relationship with Sharp — one of the world’s most renowned brands and one which has been listed consistently in the Top Five Most Powerful Global Electronics Brands for several years. ITL Cosmos and Sharp have jointly collaborated to create an expansive, committed and competitive customer base in the UAE.

ITL Cosmos is a brand, a history in itself, standing firmly with the aspirations and ideations of the People and Leadership of the UAE — a destiny for the future.