Acer unveils new product range

New York – Acer on Thursday unveiled a full range of new devices designed to improve people’s lives – work and play.

Focusing on specific areas of life: productivity, education, entertainment, gaming and connecting, Acer has harnessed valuable insights to design products to appeal to anyone looking for more.

“We believe that asking questions leads to better products,” said Jason Chen, Corporate President and CEO of Acer. “Because by doing so we will have a sound understanding of consumers and as a result, enable us to develop products and solutions that truly echo their needs.”

The company expanded its award-winning design language across the new back-to-school season lineup, including two 2-in-1s – Aspire Switch 10 E and Aspire Switch 10; an 11-inch convertible - Aspire R 11; three new notebooks – Aspire V 15, Aspire E and ES Series - offering strong performance and stylish design for work and play; the new Chromebook 15 with 11.5 hours of battery life, currently the longest in the 15-inch Chromebook segment; and the Iconia Tab 10 tablet for education and Iconia One 8 with advanced touch capability.

All of the new back-to-season Windows-based products ship with Windows 8.1 and are supported by Acer for free Windows 10 upgrade. Acer now offers one of the most comprehensive lines of Windows-based products including smartphones, tablets, notebooks, and desktops for a consistent user interface across devices.

Acer demonstrated its strength in delivering technology timely to market by unveiling two industry firsts: a 34-inch curved gaming monitor featuring NVIDIA G-SYNC technology - XR341CKA, and a LED projector with an intelligent ambient light sensor - K138ST.

Acer’s Gaming Strategy

Acer also shared its initiative for the fast growing global gaming market by announcing its Gaming strategy. On top of the Aspire V Nitro Series gaming notebooks, Acer unveiled its plan for the Predator family of devices designed for hardcore gamers across multiple form factors. The Predator line will feature a distinct design language to capture the speed and excitement of PC gaming, and the upcoming range will complement the already available Predator desktop line with notebooks, tablets and monitors.

Comprehensive 1- to 100-inch Product Lineup

Acer also showcased its comprehensive 1- to 100-inch product lineup, including its smartphones, wearables and projectors. Within the context of the important aspects of life which the products seek to improve: Productivity, Entertainment, Gaming, Education and Connecting, Acer provided guests with hands-on experience of devices designed to help people get more done, have fun, play hard, get smart and stay in touch with others – effortlessly.

As part of its new communication device business, Acer also showed a prototype of its new touch phone that brings smart to the traditional office phone and operates on the abPBX plus network. With intuitive touch operations, large display for video conferencing and instant messaging, easy phone directory searches, real-time news and announcement relay, the Acer touch phone boosts office workers’ productivity and ensures they never miss their calls when they are away from their desks.

abdulbasit@khaleejtimes.com