Zoom sees future of events as hybrid

The future of events will revolve around a hybrid model that allows attendees more flexibility in how they wish to attend and interact with each other during the event, experts at Zoom have said.

Speaking to Khaleej Times at the recently concluded Gitex Global 2021 event in Dubai, Abe Smith, head of International at Zoom, looked back on how the company had navigated its way through the Covid-19 landscape, and also shared his thoughts on the future of work and events.

He noted that a lot of the trends that had accelerated during the height of the pandemic, such as remote working and distance learning, were already happening well before the lockdowns.

“When you think of the growth of the remote worker, and the gig economy, people were already getting more flexible on how they were working in general,” he said. “Whether that meant a meeting at a Starbucks, and then moving location to another place, it was all about flexibility and remote working. Even the idea of distance learning was not new; we had seen universities increasingly become more digitally engaged.”

Smith further explained that Millennials and Gen Z, in particular, grew up as a video first culture, and that their expectations as they moved into the workforce meant that they expected to have the flexibility of remote working.

“The pandemic hyper accelerated all of these trends,” Smith noted. “What we saw was that, at one moment in time, the entire world had to rethink how they educated, how they governed, how they worked, and how they socially connected with one and another. This was a scenario, where we felt we had the opportunity to step in and provide a tool that could help.”

Highlighting how business had soared during the early days of the pandemic, Smith shared: “We were a highly trafficked product to begin with, and entering 2020, there were around 10 million daily meeting participants on the platform. By April of 2020, that figure had grown to 300 million daily meeting participants. The stress on the platform increased by around 30x. The use cases were also very varied; we had large use cases such as banks, to educators conducting classes, to small businesses talking to their distributors.”

Currently, he says that Zoom has over 155 customers that are spending $1 million or more, and that there are almost 2,300 clients that were spending more than $100,000 per year. Zoom went from about 374,000 paying customers of 10 employees or more, to more than 505,000 paying customers of 10 employees or more a year later. When Zoom exited 2020, the consumption was over three trillion meeting minutes per year.

“What we felt was that people realised that they have choice, and that the choice was to establish how they were their best self; this could be two days in the office and three days at home,” Smith said. “I think that what people might have to realise on work is that work is about productively completing your tasks and you can do that at home at 7pm at night, or you do that at 11am in a café, or in an office at 3pm. The way that corporations are appreciating their employees, or will do, is more around the accomplishment of the job and less about the where and when they are doing their job.”

rohma@khaleejtimes.com