A new design for our readers

KT’s tryst with news began nearly seven years before it was born —when the nation was founded in 1971. That pivotal moment and people’s resolve influenced the newspaper as it carved out a space for itself as a story-teller.

It was a fond relationship between the raconteur (KT) and the achiever (the nation). That relationship has only got deeper.

Today, in the Year of the 50th, Khaleej Times pays tribute to a great nation and its marvelous people as it sets new benchmarks in science, technology, health, education, and urban living. Leaders, entrepreneurs and innovators have made all this happen. Progress continues to dominate the nation’s breaking news—and KT’s.

KT has always picked inspiring stories that connect the dots between aspiration and fulfilment, opportunity and happiness, growth and well-being, local and global. We look at a future where immersive content and AR will become a staple.

This will upend the pyramid of journalism. In essence, the new world is about micro-customising news, sharply targeting multiple platforms and delivering real-time.

KT’s new app & website, its social platforms, and its newly-designed newspaper are redefining story-telling. As digital platforms talk to one other and offer audiences seamless eye movement, the epicentre of content—the newspaper—is undergoing a dramatic change.

The newspaper you are reading today, and will deeply engage with in the days to come, is a vastly different daily that first came out in 1978. It has an elegant design, global ethos, easy navigation, visual story-telling and content differentiators that set it apart from competition.

At the heart of this print design transformation—which will slowly impact other platforms— is a simple word: relevance.

How relevant will content creators be in future? How can they engage audiences in a world of clutter?

To answer those questions, KT has been engaging with the polymath, Dr Mario Garcia.

Garcia, who has been involved in 700 design projects in 121 countries. He brings in a multi-brand/audience expertise.

Vinay Kamat, Editor-in-Chief