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Dubai Frame: A city's journey through time

Dubai - In January, visitors will enjoy a one-hour unique journey through time for only Dh50 for adults and Dh30 for children.

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Residents are eagerly waiting for the official opening of Dubai's latest landmark: The Dubai Frame. The completed structure is there for all to view at the Zaabeel Park, but now you can have a sneak-peak inside, thanks to a video released by the Dubai Municipality on Monday.
In a video clip posted on the municipality's social media accounts, Hussain Nasser Lootah, director-general of the Dubai Municipality, can be seen inspecting the final preparations of the attraction, which is expected to open next month.
The video gives a closer look of the frame's stainless steel gold exterior; its water fountain; a museum that features 3D projections of early residents, and actual antiques; and the breathtaking view it offers of Downtown Dubai.
Measuring 150 metres high, the Dh160-million structure will connect the past with the present through a 93-metre bridge at the top that will give visitors a 360-degree view of Dubai. A one-minute elevator ride at the left tower will take them to the glass bridge through which they will see tall skyscrapers of Sheikh Zayed Road, the Burj Khalifa and the Emirates Towers that symbolise the modern part of Dubai on the South. Turning around to the north, the landmark areas of Deira, Umm Hurair, Bur Dubai and Karama will convey the old part of Dubai.
Entry tickets are priced at Dh50 for adults and Dh30 for children.

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HE Eng Hussain Nasser Lootah, Director General of DM, inspected the final preparations for #DubaiFrame project at Zabeel Park in Dubai pic.twitter.com/NX727hQWQv
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In January, visitors will enjoy a one-hour unique journey through time for only Dh50 for adults and Dh30 for children. Free tickets will be offered for children under 3, people over 60 and people of determination.
Measuring 150 metres high, the Dh160-million gold structure will connect the past with the present through a 93-metre bridge at the top that will give visitors a 360-degree view of Dubai. A one-minute elevator ride at the left tower will take them to the glass bridge through which they will see tall skyscrapers of Sheikh Zayed Road, the Burj Khalifa and the Emirates Towers that symbolise the modern part of Dubai on the South. Turning around to the north, the landmark areas of Deira, Umm Hurair, Bur Dubai and Karama will convey the old part of Dubai.
Hussain Nasser Lootah had earlier said since this landmark is made for residents, tickets were made at an affordable rate. "(We want) to make the experience accessible to everyone," said Lootah.
Scheduled to open a month after Dubai Safari Park, the rectangular structure will be accessed through pre-booking system where visitors will be able to reserve their tour on an app.
Khalid Al Suwaidi, director of leisure facilities at the municipality, said the tour will take 20 people, and visitors will have to book their spot on the app. Paper ticket counters will be available on sight to guide tourists and those who might not have a smart system on hand.
"It is just like the Burj Khalifa experience where visitors must book their tour before going to site. Those who haven't booked won't be able to go in, unless there's a spot available for them in the group. If there's no spot, they will have to wait to join the next group," Al Suwaidi had told Khaleej Times.

Contributing to the smart vision

Lootah had previously said the municipality looks to implement the government's vision through its projects. By introducing e-ticketing system to both Dubai Frame and Dubai Safari, the municipality plans to go smart.
"Everything now is moving towards being smart, so in the future, we will not have paper tickets. Your smartphone will be your ticket," said Lootah 
He noted that the municipality wanted to achieve uniqueness through the project by choosing the right material that is brand new to the construction industry. Lootah said this was the reason for the project's two-year delay as it was initially slotted to officially open in 2015.
"Initially, we had first thought of having silver colour, but that was not giving the required aesthetic beauty of the structure," said Lootah. The frame is now covered by a stainless steel gold cladding with an Expo2020-inspired design that Lootah said is used for the first time and is the reason behind the "frame's brightness".
The civic body coordinated with the Dubai Civil Defence in ensuring the safety of the structure.
The Dubai Municipality has recently signed an agreement with property giant Emaar to market and promote Dubai Frame, taking cue from its experience with the Burj Khalifa.
As per the agreement, the property giant will provide guidance on the operation of the premises and advise on the selection, recruitment, appointment and training of staff.
Al Suwaidi said the ticketing style is influenced by the Burj Khalifa's 'At the Top'. "We saw the successful and organised way that the Burj Khalifa implemented and that satisfied visitors to a large extent. We look to transfer this experience to the new landmark," said Al Suwaidi.
sherouk@khaleejtimes.com

The experience  Visitors' journey starts at the mezzanine level, where they enter into an immersive experience representing the Past history of the city. Projections, mist effects, smells and motion creates the immersive mood setting of the space.  The Past Dubai Gallery tells the story of the evolution of the city and its past, showing the old city using modern means of presentation that contributes to the creation of a favourable environment that suits the comprehensive boom of Dubai.  After a one-minute elevator ride, visitors are directed to the second experience on the Sky Deck level at the horizontal glass bridge that represents the Present of Dubai. Visitors will be experiencing uninterrupted views of Dubai from all sides, Old Dubai to the north and New Dubai to the south by interactive applications such as augmented reality activated screens. Modern technologies are used to represent different aspects of the present Dubai, such as architecture, economy and infrastructure. The next experience is on the other side of the mezzanine level, where the visitor can see the Future Dubai Gallery. The concept of this gallery is to depict Dubai 50 years from now into the future by creating a virtual metropolis through interactive projections and virtual reality technology. The visitors will exit the elevator onto the mezzanine floor to pass through a vortex tunnel with special lights and sound effects. The idea is to create an illusion of time travel through a warp vortex and arriving into the city 50 years ahead. An immersive 'Virtual Metropolis' experience is created on the walls by means of interactive projections, light and sound to create the city of the future. The scenes would depict the city's evolution after 50 years, new projects, how people would travel, live etc. sherouk@khaleejtimes.com