The internet's favourite Turkish chef hailing from Dubai, popularly called Salt Bae, is set to open new restaurants around the world. The man behind the meme, Nusret Gokce, vows to become the 'world's greatest butcher', according to an interview by Turkey's Hürriyet Daily. In the same interview, he also revealed his company's plans to expand to New York in London this 2017. The viral Dubai chef was mum about the details but those who want to give his succulent steaks a cry could do so in the Nusret Steakhouses in Dubai, Abu Dhabi and Turkey.
He also explained the origins of his signature move which became viral. The video of him tastefully cutting and salting steak has garnered over 12 million views on Instagram. Gokce said: "Actually that move at the end [salting] came automatically. I did not do that to show off. It is just my signature. You can think of it a as kind of final touch for a painting. It was a final touch to the meat; I was blessing the meat," he added.