Reliance entertainment to take over
management of Hyderabad studio

The deal will enable Reliance MediaWorks to make a foray into the southern film industry. It already has sizeable presence in Bollywood studios, theatres and distribution. Incidentally, Telugu film industry is the second largest in the country after Bollywood. “We have a large facility to handle production and post-production activities in Mumbai, spread in about two lakh square feet. But Annapurna Studio’s asset is big enough and will act as an anchor point to cater to the entire South. We are trying to leverage our expertise in managing assets related to the film industry,” a spokesman of the Reliance MediaWorks said.

Annapurna Studios, a leading player in the South, was set up in 1975. It is spread over 22 acres of land in the heart of Hyderabad. The studio complex had recently added five state-of-the-art studios to the existing five-studio complex, and the facility has been comprehensive resource for feature films, television, commercials and music videos among others. In addition to managing and operating the asset as part of the alliance, Reliance would also expand Annapurna’s digital post production facilities that cater to the motion picture and television commercials industry. “It is win-win collaboration between Annapurna and Reliance. We will exchange best practices in addition to sharing the assets. For Reliance, in addition to accessing one of the best assets in South, there would also be some cost advantages. For us, we have access to assets of Reliance located in India and abroad,” Y Supriya, CEO of Annapurna, said.

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