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Abu Dhabi Police launch “Your Safety” campaign

Abu Dhabi Police have launched a media awareness campaign under the slogan, “Your Safety” to coincide with the Holy Month of Ramadan. The campaign is implemented by the Directorate General of Police Operations in cooperation with the Security Media Department, the General Secretariat of the Office of the Deputy Prime Minister and Minister of Interior.

Major General Mohammed bin Al Awadhi Al Menhali, Director General of Police Operations at Abu Dhabi Police, noted that the initiative complements the media campaigns launched periodically by the Abu Dhabi Police in preparation for the Holy Month of Ramadan. The campaigns aim to harness efforts during religious occasions, to ensure the public’s comfort and safety.

“The Ramadan awareness campaign includes several humanitarian and spiritual programs and activities implemented by various service departments at the Ministry of Interior. The aim is to alleviate fasting in every possible way, in areas related to traffic safety, security, and prevention. The initiatives will continue throughout the summer, the Holy Month of Ramadan, and other holidays,” added Major General Al Menhali.

Furthermore, Major General Al Menhali pointed out that the Security Media Department will propagate a series of awareness advertisements highlighting the topics of the ‘Your Safety’ campaign initiatives, on giant screens installed in Abu Dhabi shopping malls, a number of residential buildings, and police departments. “The awareness messages conveyed through these screens aim to enhance public safety and develop the traffic and security culture. In addition, awareness messages will be displayed on the Abu Dhabi Police GHQ’s website and social network sites such as Facebook and Twitter,” he continued.

“As part of the ’Your Safety’ campaign, police patrols are carrying out a humanitarian initiative during the Holy Month of Ramadan to distribute Iftar meals to motorists at intersections on a number of roads in the Emirate of Abu Dhabi, in cooperation with various charitable and humanitarian organizations. This initiative aims to boost relations between the police and community members, and to reduce traffic accidents,” he said.