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Aestheticon: Quality is the epitome of aesthetic expertise

Dr. Afschin Ghofrani, Medical Director and Founder of Aestheticon, brings German excellence to the UAE with 27 years of experience in plastic surgery and hand surgery

Born and raised in Germany, Dr. Afschin Ghofrani studied medicine at the RWTH Aachen.
"I was always interested in medicine. During my study, I used to work in an intensive care ward to earn extra money. I thought I wanted to become an anesthesiologist, but I'd realised my true calling in plastic surgery after seeing its scope through my doctoral thesis in the field of plastic surgery," he said.

His studies and career blossomed after extensive training at the Department of Plastic Reconstructive Surgery, Hand Surgery and Burns Trauma Center at the RWTH Aachen, one of the largest university hospitals in Europe. During this period, he completed his doctoral thesis on the topic of skin substitute for severely burned trauma patients.

His success story has seen him journey from Aachen to Cologne and Giessen, near Frankfurt, where his double-certified specialities in plastic surgery and hand surgery earned him respectable positions and a long list of clienteles ranging from politicians and business leaders to celebrities.

In Cologne, he had worked alongside one of Germany's most eminent plastic/ aesthetic surgeons for five years, while in Giessen, he had earned the title of the Head of Department in Plastic Surgery and Hand Surgery at the very young age of 36.

Dr. Ghofrani had also successfully run a private practice while heading a hospital department, a rare occurrence at the time, which gave him an insight into the world of entrepreneurship.

From Europe to the Middle East

Dr. Ghofrani garnered a strong reputation in the industry for his skills in bringing aesthetic solutions to patients. Upon reaching the pinnacle of his career, he was fuelled by a desire to explore new ventures. Thus, came the establishment of Aestheticon in 2012 in Dubai, a center for invasive and non-invasive procedures, focused on plastic surgery, hand surgery and well-being.

"In Germany, I had a very good life, but I found myself asking 'What's next?'. Being passionate for medicine and entrepreneurship I yearn for new challenges every five to seven years, so I'd decided to move to Dubai in 2010 to set up a practice and develop a brand for future expansion," he shared.

Blessed with financial security, thanks to his successful career in Germany, Dr. Ghofrani took his time to find the perfect location and started his new venture in Jumeirah Lakes Tower, Swiss Tower.

Strong industry reputation

Dr. Ghofrani is a firm believer in quality over quantity.
"At my clinic, we make sure that the procedures we offer are safely achievable and in the patients' best interest, even if it means sometimes that the initial patient request has to be altered. This approach rewards us with the highest patient's trust. For this reason not only my German patients fly all the way to Dubai for treatments, my patients come from all over the world," he said.

Dr. Ghofrani possesses a number of accolades, however, he stresses the importance of the retention rate Aestheticon has secured "There is a huge number of service providers in the same field in UAE. You distinguish yourself by the quality of your work. The retention rate of our clinic is 95 per cent, the same as I used to have in Germany. Furthermore, roughly 70 per cent of our new patients are referrals by word-of-mouth, which demonstrates the appreciation we receive through our work," Dr. Ghofrani said.

With the clinic built on quality and reputation, Aestheticon has catered to several thousand patients.
Looking ahead, Dr. Ghofrani plans to introduce more specialties at his clinic centered on its core business to give patients a 360°-service and he works on franchising his clinic concept.

Furthermore, he will put his passion for teaching into action by setting up a training center for young surgeons and he wants to expand his networking reach as the Area Director of Business Network International (BNI®).
-farhana@Khaleejtimes.com