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BinSina Pharmacy: More than just a healthcare retailer

800-BinSina extends professional advice to those in need of care and assurance

BinSina Pharmacy, the UAE's oldest and most trusted destination for medical and health supplies, is on the frontlines to address residents' queries and concerns in a socially-distanced world. The healthcare retailer diversified its presence through multiple platforms, namely its hotline 800-BinSina and an e-commerce website, granting customers instant access to a strong support system.

"Supported by MoHAP, 800-BinSina is an independent call centre run by pharmacists. It enables us to truly support customers and patients during their most vulnerable times," said, Shaun Davies, general manager, BinSina Pharmacy and Wellness.

The hotline connects patients to well-trained professionals for dosage instructions and requested delivery. One can also reach out to BinSina pharmacists if they simply want to talk to someone about health concerns.

The agents, who are armed with soft skills to provide best-in-class customer service, are well-versed in empathy and care, complemented by speed of response and appropriate tone of speaking.

"We want them to know that we care and are always available. I believe that making sure that people feel healthy on the inside and beautiful on the outside is the key to strong mental health and well-being," said Davies.

Quality assurance is crucial, which is why the team behind 800-BinSina, has set a tracking system that ensures continuous improvements throughout its customer services.

Guidance in times of need
BinSina Pharmacy, whose growth and operations are in tandem with the UAE's progressive healthcare vision, applauds the efforts of Ministry of Health and Prevention (MoHAP) and their timely response to Covid-19.

"MoHAP, alongside other government bodies and frontline heroes, has done a great job in keeping us safe, and to bring the UAE back to, what may be, the new norm. They have contained the virus and made the right decisions in the last four months. They have given us great guidance in response to the need of the hour," said Davies.

To date, BinSina Pharmacy shares a long working relationship with MoHAP, and is the only pharmacy in the UAE that has acquired official ministry approval for its e-commerce website, which provides home delivery.

"This assures our customers and patients access to the best quality products and services anytime," said Davies.

Reusable face masks: Functional design for comfort wear

BinSina is currently in the process of creating a range of reusable face masks. The eco-friendly cover comes in response to the latest global trends triggered by the virus.

"Masks have now become part of our culture and will remain here (in the UAE) for a long time to come. Wearing one on a day-to-day basis is not unusual; it is a well-known practice in a number of countries, namely Japan and China, where they are worn as a preventive measure. Our masks are being designed to be easy to use, breathable, and durable so it can be washed time and time again. In addition to protection, it should also look good," said Davies.

To help residents transition into the new norm at ease, BinSina Pharmacy took a number of factors into consideration, with strong focus on wearable comfort. The masks will feature two fitting positions - the traditional over-the-ear style and a band that goes around the back of the head.