British pavilion is all set to dazzle visitors

DUBAI — Debuting and aiming to attract the widest possible range of exhibitors, the British pavilion is set to dazzle the visitors to the Dubai Shopping Festival (DSF), set to start in mid of January 2005.

by

Asma Ali Zain

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Published: Sat 18 Dec 2004, 11:11 AM

Last updated: Thu 2 Apr 2015, 1:30 PM

Designed according to the Covent Garden of London, the 1,750 sq metre space of the pavilion is expecting six million visitors over the 11-week period that the Global Village will be running. The new, purpose-built 2005 Global Village, now located on Emirates Road, will be part of the overall Dubailand theme. It has also incorporated several major changes including new access roads, increased parking and other transport and link facilities as well as additional international pavilions such as the British pavilion.

The interior of the British pavilion, which is being designed according to the Covent Garden will also include stalls and shops, street performers, other attractions and entertainment that is similar to the original and culminate in a treasure hunt for children.

The centre area will be complete including a sitting arrangement, the Apple Market with shops, an art area and important landmarks. Making the design seem more authentic, real telephone booths will be flown in from London and placed at various places at the pavilion.

Making even more difference, the exterior of the pavilion will be enhanced by the usage of 3D images of the views of London including pictures of double decker buses, cut-outs of the Thames River, horses and royal guards, complete with a replica of the Tower of London.

Over 61 stalls with art and cultural areas will feature property, education, tourism, healthcare, British brands and tourism as well as arts and crafts. Stand sizes are either 4x3 or 4x3.5 metres depending on the location required the price of which range from $500 per square metre depending On the area, rental period and use.

The British pavilion is privately run and managed by Dawn 2000 Exhibitions and a team that has recently returned from England after research and photographing several other options intended for the design.


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