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Buy 'Alo' to be loyal with your dear-ones

Bringing more smiles to the working community, the UAE telecom company du launched a unique loyalty card on Wednesday.
The leading telecom provider entered into a deal with the Western Union, a top leader in payment services to introduce the My WUSM loyalty card for the workers.
The card is specially designed for 'Alo' prepaid users and comes with 'Alo' prepaid SIM packs. It is available across UAE at different authorised dealers.
The card with many benefits offers up to 10 free international minutes and savings on international money transfer fee
There are three easy steps to redeem these benefits.
As step 1: Buy 'Alo' SIM card and activate it. Step Two: Call 800 4851 for free to activate My WUSM du card. Thirdly, send money using the card.
Finally, get double reward points to save on your next transfer fee and up to 10 free international minutes on your next recharge.
When asked how du ensures that the card reaches the workers, Osman Sultan, CEO of du said: "We have developed specific channels to reach them in the labour camps. We will not hesitate to try different new ways to reach them as well. Also, we don't mind it reaching anywhere else, the more it reaches to the people, the better it is."
He added: "We are grateful to the labour community because we targeted them as our consumers initially."
Jean-Claude Farah, Executive Vice-President and President, Middle East, Afrcia, Asia Pacific, Easter Europe and CIS, Western Union, said: "We share the same objective... and the launch of My WUSM du loyalty card is the first of many more joint initiatives to come."
ankita@khaleejtimes.com

• UAE
• Dubai