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Damas, the leading jewellery brand in the Middle East, recently debuted an aesthetic collection dedicated to celebrate the festival of lights, Diwali, which is celebrated across India. The range was recently unveiled and is available at select Damas stores across the GCC.
Damas' exquisite new collection for the festival of lights consists of stunning bangles, earrings, necklaces, rings and sets composed of pearls, diamonds and different coloured stones from various brands such as the majestic Maharani collection, the traditional Rangoli collection, the Mira range comprising Victorian designs, as well as the Legacy and Ananya collections that represent timeless beauty.
Diwali, which is being celebrated on October 19 this year, is one of the most important festivals for Hindus commemorating the return of Lord Ram along with his wife Sita and brother Lakshman, after a 14-year long exile. The festival stands for the triumph of light over darkness, good over evil, optimism over anguish and knowledge over ignorance.
The designer behind this captivating collection said: "The conceptualisation of this collection comes from the theme of Diwali - lights. Each piece has been tastefully designed to remind the community of the significance and beauty of this festival. I have always had very fond memories of this festival and it has given me a platform to explore my creativity and design exclusive pieces for women to wear and relish during the festival of joy and sparkle."
In terms of rewards, every gold jewellery purchase worth Dh1,500 and above qualifies customers for a variety of instant rewards including pearl bracelets, pearl necklaces and earrings set, 22k gold pendants or 22k gold earrings.
In addition, clients can avail of the buy one item and get one item free from a selection of diamond jewellery, pearl jewellery and watches.
Other offers include zero making charges on all 2g, 4g and 8g 22K gold coins along with zero deduction on gold jewellery exchange.
To learn more about the Damas Diwali collection and store branches, visit www.damasjewellery.com.
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