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Dewa launches new campaign to reduce electricity and water use

The campaign highlights simple practices that individuals can adopt in their daily lives to reduce electricity and water use, and save precious resources.

The Dubai Electricity and Water Authority, Dewa, has launched a new environmental campaign under the theme ‘Let’s be the change. Let’s change climate change,’ to raises awareness among residents of Dubai on the need to rationalise the use of electricity and water.

The campaign also underlines the positive impact of collective efforts on the environment, and the important role individuals play in reducing carbon dioxide emissions and limiting global warming.

Dewa is inviting all organisations and society members to participate in the campaign through its social networks, using the hashtag #YourPower.

The campaign supports Dewa’s work to mobilise and combine national efforts in preparation for Earth Hour, which it is organising on March 28. The campaign highlights simple practices that individuals can adopt in their daily lives to reduce electricity and water use, and save precious resources. These include switching off non-essential lighting and electrical appliances when not in use, setting air conditioning at 24 C, and conserving water in every way possible.

“Dewa works to achieving the Green Economy for Sustainable Development initiative, launched by His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to achieve the sustainable development of the UAE. The campaign is part of our efforts to achieve our strategic objectives and effectively contribute to supporting the social, environmental, and economic development of Dubai. This is done through sound management of resources, conservation, and awareness initiatives to consolidate sustainability and environmental protection,” according to Saeed Mohammed Al Tayer, MD and CEO of Dewa.

“In addition to these initiatives, we are implementing a number of clean and renewable energy projects. The most notable of which are the 200MW phase two of the Mohammed bin Rashid Al Maktoum Solar Park, and the Hassyan Clean Coal Power Plant to produce 1,200MW. These help achieve the Dubai Integrated Energy Strategy 2030 to reduce energy consumption by 30%,” added Al Tayer.